Trade Shows | Foodservice Marketing

NRA Fun with Iron Chef Jose Garces and French’s Foodservice

On 06.01.11, In Manufacturers, Team, Trade Shows, by Lisa

Iron Chef Jose Garces Serves up Food & Fun during NRA

Chef Jose Garces at Mercat a la planxa

We work hard at Foodservice Rewards, but we also take time to celebrate the fabulous foodservice industry. During the NRA show this year, we enjoyed a delicious meal at Mercat a la planxa. Pictured from left are Jo’el Ellis (French’s), Lisa Snider (Foodservice Rewards), Helia Santos (French’s) and Marty Malley (Foodservice Rewards). It was a glowing example of restaurant foodservice done well! Thank you Chef Garces! And, thank you French’s for your participation in Foodservice Rewards!

NACUFS Regional Show Participation

On 03.23.11, In Trade Shows, by Martha Malley

I had an opportunity at the MW Regional NACUFS Conference to speak with many operators who all had great things to say about FSR…

I attended the Regional NACUFS conference and showcase this week. Nine of our sponsor were there including: Schwan’s, Bunge, Rich’s, Kraft, Nestle, King & Price, Unilever, Advance Pierre and Perdue, all proudly their displaying Foodservice Rewards signage.

I had an opportunity to speak with many operators who all had great things to say about FSR. It was fun to hear about how they are using their points and how much they appreciate the program. Each operator I spoke with was very engaged in the program.

We partnered with Perdue Farms and I helped staff their showcase exhibit and distributed Peel and Reveal bonus points cards.

I also distributed Save the Date cards for the Free & Easy Party at the National Show and operators seemed very interested in attending.

Finally, I will be attending the Continental Conference next week and will be working with Perdue again.

Please let me know if you have any questions.

FSR Sponsor “Free & Easy” Party during NACUFS

On 01.26.11, In Manufacturers, Trade Shows, by Lisa

Announcing plans to bring Foodservice Rewards Sponsors and College operators together in our first annual dinner event…

Delaney Vineyards has been selected for the Thursday, July 14^th “Free & Easy Party” during the NACUFS national confere nce that will be an excellent networking dinner for our participating sponsors. Delaney Vineyards is a 10 minute bus-ride from the Gaylord Texan Conference Hotel. We have also partnered with Plate Magazine to further enhance the operator experience. Participating sponsors include Basic American Foods, Bunge, Nestle Professional, Pierce Chicken, Reser’s Fine Foods, Rich’s and Splenda.

Say “Cheese” for Foodservice Rewards!

On 07.19.10, In Trade Shows, by Martha Malley

“Codee” gets lots of smiles at AHF, NACUFS and SNA

Foodservice Rewards has been working hard to ramp up the exposure at shows like NRA, AHF, NACUFS and SNA to keep operators engaged and create additional excitement and new program enrollments. Codee (the FSR mascot) spent time at sponsor exhibits offering bonus points to Foodservice Rewards members who took their picture with her. This drove significant traffic to the exhibits and resulted in lots of smiles.

NRA Show Operator Video

On 06.14.10, In About Us, Advertising, Trade Shows, by Lisa

Foodservice Rewards interview at the 2010 NRA Show…

News from the NRA Show floor included Mike Sanson, Editor of Restaurant Hospitality Magazine, interviewing Tiger Beaudoin.

The video is being hosted on the Restaurant Hospitality website as well as being emailed out to all Restaurant Hospitality and Food Management enewsletter subscribers.

Great exposure for Foodservice Rewards – a program that delivers for the operator and manufacturer.

“Codee” makes an impression at NRA

On 05.22.10, In Trade Shows, Tweets, by Tiger

Codee, our new tradeshow mascot certainly makes an impression…

“Codee” – our new roving tradeshow mascot has been workin’ sponsors’ tradeshow booths to great effect.

Operators are having their picture taken with the oversized label and earning points for uploading the photo to the Foodservice Rewards social network.

Marty’s also doing a great job of enrolling new program paticipants on the spot.

Meet Bunge’s M.O.E. at NRA!

On 05.17.10, In Trade Shows, by Ashleigh

Bunge’s Mobile Oil Experts will be driving traffic to the NRA live marketing event with the promise of points…

M.O.E. (Mobile Oil Experts), Bunge Oils’ new mobile food truck, will be touring Chicago during NRA. Visit them outside of McCormick Place (corner of Cermak (22nd) and Prairie, one block West of the Hyatt) on May 24th and 25th. The first 25 RSVP’d visitors will earn 250 bonus points! M.O.E. looks forward to serving you trans-fat free street food in Chicago!

Click Here to RSVP via the Foodservice Rewards social network.

2010 Tradeshow Plans

On 05.01.10, In Trade Shows, by Tiger

Stepping up our trade show support for 2010…

The attached PowerPoint document outlines our efforts for NRA, AHF, NACUFS, and SNA.

Some highlights:

Each exhibiting Sponsor will receive a Trade Show Kit, delivered to their booth, which includes: Enrollment sheets, table easels, and “Ask Me” buttons.

Segment-specific copy in the eNewsletter and an eBlast sent before each show. We’ll indicate Sponsor booth numbers and identify Sponsors who are distributing gift cards.

We recommend using gift cards (or a bonus code printed on your materials) to drive traffic to your booth. This has worked quite well in the past.

Codee, our square, yellow mascot… (you’ll see!)

2010 Tradeshow Fees Paid

On 03.19.10, In Rewards, Trade Shows, by Tiger

The rewards selection has been updated with 2010 NACUFS and SNA show fees…

Every year, participants have the option of redeeming points to pay for NACUFS and SNA tradeshow registration fees.

The 2010 show fee redemption options have been updated in the online catalog and can be found by selecting Tradeshow Fees on the left hand navigation menu.

An eNewsletter article announcing their availability will be sent in an upcoming ExtraPoints issue.

2010 Foodservice Show List

On 10.30.09, In Trade Shows, by Lisa

List of 2010 Shows in Foodservice

Brian Tracy said, “If you fail to plan, you plan to fail”. The 2010 Foodservice Show List provided can help you deploy resources next year. Foodservice Rewards sponsors, don’t forget to order your trade show marketing materials and leverage your participation in the program.

Foodservice Marketing