Krusteaz Professional joins the Foodservice Rewards Coalition…
Continental Mills, now known as Krusteaz Professional,
joins the Foodservice Rewards Coalition!
Krusteaz has launched their first promotion to create excitement around their sponsorship of the Foodservice Rewards program. Along with the enewsletter and my promotions pages, they are utilizing the new Story Tool (see below) to promote their launch.
Just 25 percent of restaurant operators who order online through distributor website “always” or “often” search by brand, with many operators complaining that sites make it difficult to locate the specific brands they want.
Foodservice operators have difficulty finding and placing orders for specific brands on distributor Web sites, according to a new report by Datassential. Titled “How Operators Buy,” the study found just 25 percent of restaurant operators who order online “always” or “often” search by brand, with many operators complaining that sites make it difficult to locate the specific brands they want. This opens the door to preferred brands being ignored when it matters most – at the time of purchase, according to the report.
Another hurdle for manufacturers is brand inconsistency on distributor ordering sites, according to Datassential. The company advises that the industry needs to work towards uniform presentation of brand names and product descriptions on these sites. If abbreviations are used, they should be done in a way that is intuitive, easy to remember and aggressively promoted.
As GS1 standards move us toward consistent presentation of our products, manufacturers can get a head-start by partnering with Profile or other recognized methods of standardization.
Signs of foodservice industry recovery, but reduced customer traffic went on too long for many independents…
According to ID Report, the nation’s 50 largest broadline distributors collectively broke the $100 billion mark in 2010, growing sales 5 percent over sales reported the previous year and performing well compared to foodservice as a whole in 2010 up only .7%. The report goes on to state that none of the top 10 distributors were the largest gainers.
Related, NPD published their latest Spring Recount (April 2010 – March 2011) which showed that US units declined by 2% with 8,650 unit losses coming from independent restaurants. The same report indicated that spending at restaurants grew by 2% in the year ending May 2011 though traffic counts were stable.
Wow, a best-ever integration of Foodservice Rewards to a Sponsor’s website…
Not only has Smucker’s Foodservice maximized the promotional real estate on their website, they’ve launched with two super-successful promotions.
Writes Sean Nugent, Marketing Manager, Foodservice: “Aaron, I’ve received lots of positive feedback on promo results! Let’s discuss how soon we can do two more…”
We can help with that :-)
The new code entry pages on the re-designed website are producing record-breaking code entry days…
Below is the trend data for reward codes entered by day following the website redesign:
27-Jan: 71,507
28-Jan: 71,320
29-Jan: 42,518
30-Jan: 39,891
31-Jan: 75,879
01-Feb: 72,255
02-Feb: 71,338
03-Feb: 78,631
04-Feb: 80,035
05-Feb: 44,344
06-Feb: 37,740
07-Feb: 86,459
08-Feb: 81,648
09-Feb: 82,320
I’m pretty sure the 86,000+ code entry day sets a new record. Funny, in the early days of Foodservice Rewards, our biggest manufacturer objection to participation was: “operators are too busy, they’ll never enter codes” or “operators prefer to mail invoice copies”. Mythbusters!
Nestle’ leverages Foodservice Rewards in their enewsletter to operators…
Nestle’s monthly MIX online newsletter offers up suggestions to operators on how to keep employees motivated. Tip #5 – Use Foodservice Rewards points to offer incentives for performance. This is a terrific example of how to integrate Foodservice Rewards across your operator communications!
Advance Pierre Foods will be the name of the newly merged organization…
From the press release: Senior management from Pierre Foods, Inc., Advance Food Company, Inc. and Advance Brands, LLC, announced today that the Boards of Directors of all three companies have unanimously approved and entered into a definitive merger agreement. The combined company will be called Advance Pierre Foods and creates a leading supplier of value-added protein and handheld convenience food products to the foodservice, school, retail, club, vending and convenience store channels.
P.S. See how cleverly they promotes a “peek” of Foodservice Rewards on the website’s top right corner.
The new, improved onboarding process features better creative, videos…
Marty’s been doing great work optimizing the welcome emails as part of the new, improved operator onboarding program.
The creative above will go into effect in early June and will be accompanied by two new operator videos (How it Works and Networking Opportunities) using the foodservicerewards.tv streaming-video capabilites.
Operators will be notified of the Welcome Bonus email stream/offers on their enrollment confirmation screen, and will receive a 4th bonus point opportunity in their first Extra Points eNewsletter (50 points for taking a survey).
Please let Marty know if you have any questions/comments/suggestions.
Capture Operators’ emails directly on your website with this clever Foodservice Rewards call-out…
Daymark Safety Systems’ website is a best-practice example of how to integrate Foodservice Rewards to drive hoped-for behaviors like email capture and online ordering.
The momentum behind the GS1 product information standardization initiative creates huge opportunities…
Finally! According to this press release, it appears the effort to create a single identifier (like a UPC in retail) recognized by all foodservice trading partners finally has acheived critical mass in the USA. Implemented correctly, it should:
And create the opportunity to display all product characteristics on the Foodservice Rewards participating products pages.
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