To leverage Foodservice Rewards, we recommend that sponsors communicate their participation across their marketing and sales tools. Below are a few additional website examples from Rich’s, Unilever, Icelandic, and Pierce.
Some excellent examples of how some sponsors are leveraging Foodservice Rewards participation on their websites…
Coffee-mate “Feel the Love” leverages Foodservice Rewards through-out the campaign…
Leave it to Nestle’ to be a shining example of how to integrate Foodservice Rewards into a larger marketing effort. For the third year in a row, Nestle’ Coffee-mate has integrated Foodservice Rewards into their larger campaign to drive traffic and registrations to their Feel the Love program and gain trial and sales of Coffee-mate creamers. The campaign was conceived by and managed by their agency, Ketchum, who has worked tirelessly to understand how best to leverage Foodservice Rewards for their client.
Catering professionals can visit Foodservice Rewards live at Catersource and have the opportunity to win points, prizes, and Plate…
Foodservice Rewards has partnered with Catersource to engage and grow the catering segment’s membership. The photo below shows how Catersource is promoting the use of Foodservice Rewards points to attend the conference (now in our catalog).
Catersource also includes Foodservice Rewards in their outbound communications and on their registration site.
Foodservice Rewards is communicating our attendance and promotional activities at Catersource in multiple ways including our enewsletter, story tool on www.foodservicerewards.com, our social site, and via the eblast below.
Sponsors have the opportunity to contribute product samples as prizes in our “Roll the Dice” game and every new Foodservice Rewards enrollee will also receive a year’s subscription to Plate Magazine, one of our respected media partners.
Krusteaz Professional joins the Foodservice Rewards Coalition…
Continental Mills, now known as Krusteaz Professional,
joins the Foodservice Rewards Coalition!
Krusteaz has launched their first promotion to create excitement around their sponsorship of the Foodservice Rewards program. Along with the enewsletter and my promotions pages, they are utilizing the new Story Tool (see below) to promote their launch.
Foodservice Rewards proudly displayed on Reser’s new foodservice site…
Reser’s has recently updated their foodservice website to enhance the operator experience. We love the new site and the prominent display of their Foodservice Rewards participation on the homepage and in the Tool section. The new site can be found at www.resersfoodservice.com.
Just 25 percent of restaurant operators who order online through distributor website “always” or “often” search by brand, with many operators complaining that sites make it difficult to locate the specific brands they want.
Foodservice operators have difficulty finding and placing orders for specific brands on distributor Web sites, according to a new report by Datassential. Titled “How Operators Buy,” the study found just 25 percent of restaurant operators who order online “always” or “often” search by brand, with many operators complaining that sites make it difficult to locate the specific brands they want. This opens the door to preferred brands being ignored when it matters most – at the time of purchase, according to the report.
Another hurdle for manufacturers is brand inconsistency on distributor ordering sites, according to Datassential. The company advises that the industry needs to work towards uniform presentation of brand names and product descriptions on these sites. If abbreviations are used, they should be done in a way that is intuitive, easy to remember and aggressively promoted.
As GS1 standards move us toward consistent presentation of our products, manufacturers can get a head-start by partnering with Profile or other recognized methods of standardization.
Signs of foodservice industry recovery, but reduced customer traffic went on too long for many independents…
According to ID Report, the nation’s 50 largest broadline distributors collectively broke the $100 billion mark in 2010, growing sales 5 percent over sales reported the previous year and performing well compared to foodservice as a whole in 2010 up only .7%. The report goes on to state that none of the top 10 distributors were the largest gainers.
Related, NPD published their latest Spring Recount (April 2010 – March 2011) which showed that US units declined by 2% with 8,650 unit losses coming from independent restaurants. The same report indicated that spending at restaurants grew by 2% in the year ending May 2011 though traffic counts were stable.
Advance Foods promotes Foodservice Rewards participation using “Peel” creative and enrollment bonus
Operators logging onto the Advance Foods website can “peel” back any page and view a Foodservice Rewards “proud sponsor” label.
- Advance Foods Homepage
A “click” onto the label then provides a pop-up box to the “promotions” page on the Advance website where visitors receive more information about Foodservice Rewards as well as a bonus code for enrolling in the program.
- Advance Foods Promotions Page
Kudos to Advance for showcasing their participation in Foodservice Rewards! Remember, Foodservice Rewards will fund bonus points on behalf of any sponsor who wants to promote enrollment.
Wow, a best-ever integration of Foodservice Rewards to a Sponsor’s website…
Not only has Smucker’s Foodservice maximized the promotional real estate on their website, they’ve launched with two super-successful promotions.
Writes Sean Nugent, Marketing Manager, Foodservice: “Aaron, I’ve received lots of positive feedback on promo results! Let’s discuss how soon we can do two more…”
We can help with that :-)
The new code entry pages on the re-designed website are producing record-breaking code entry days…
Below is the trend data for reward codes entered by day following the website redesign:
27-Jan: 71,507
28-Jan: 71,320
29-Jan: 42,518
30-Jan: 39,891
31-Jan: 75,879
01-Feb: 72,255
02-Feb: 71,338
03-Feb: 78,631
04-Feb: 80,035
05-Feb: 44,344
06-Feb: 37,740
07-Feb: 86,459
08-Feb: 81,648
09-Feb: 82,320
I’m pretty sure the 86,000+ code entry day sets a new record. Funny, in the early days of Foodservice Rewards, our biggest manufacturer objection to participation was: “operators are too busy, they’ll never enter codes” or “operators prefer to mail invoice copies”. Mythbusters!