Foodservice Marketing

Foodservicerewards.com boasts amazing traffic statistics.  On an average month in 2009, the site had 142,500 visitors and 1.14 Million page views.  On average, visitors spent approximately 7 1/2 minutes on the site and viewed eight pages.

The graph above is generated by an interesting third party measurement service that allows you to compare up to three sites’ traffic at once to compare relative popularity. Try entering your foodservice site!

However, the unfortunate counterpoint to rising traffic (everyone’s spending more time on line and NRN’s down to 26 pages every other week, after all) is that the number of people online who click display ads has dropped 50% in less than two years, according to this ComScore study in Advertising Age.

Interesting article extracts:

From client studies, ComScore found that display ads, regardless of clicks, generate significant lift in brand-site visitation… and both online and offline sales among those exposed to the ads. Within one week, consumers exposed to a display ad were 65% more likely to visit the advertiser’s site than users who never saw the ad. Even at four weeks, people exposed to displays ads are 45% more likely to visit the brand’s site.

“The click has always been of dubious value,” said Joshua Spanier, Director of Communication Strategy at Goodby, Silverstein & Partners. “But clicks are easy to understand and easy to measure. We still know that display advertising has unequivocal value; your search performance improves as well. Together, search and display are much stronger than apart.”