“This part of our site is just for caterers who want to make more of fish.
It is designed as a forum to share information via our notice board, receive menu/recipe ideas, Academy of Seafood for staff training and even some fishy tales and gossip!” (And notice how Young’s cleverly integrates Foodservice Rewards.)
Young’s Foodservice cleverly integrates Foodservice rewards into their website…
On 04.24.07, In Distributors', DSR incentive, by Tiger
Unipro’s Operators Edge Newsletter features Foodservice Rewards article…
This article in Unipro’s Operator’s Edge Newsletter (“The Independent Operator’s Resource for Food Industry Intelligence”) proves once again that tangible awards are more effective than cash at motivating salespeople. Scroll to the Money Matters section. And check the source of the article.
On 01.14.07, In .com, by Tiger
Dozens of user interviews, hundreds of hours of QA, thousands of hours of development, and hundreds of thousands of dollars were invested in this Foodservice Rewards website makeover…
Meet Deb Klingberg, one of the many members of the Quality Assurance team who helped prepare the new Foodservice Rewards website for launch.
Dozens of user interviews, hundreds of hours of QA, thousands of hours of development, and hundreds of thousands of dollars were invested in this makeover. Improvements as a result of operator/user interviews and feedback include:
A dynamic “My Promotions” page showing each member promotions for which they are eligible. (My Promotions change on an operator-by-operator basis depending on date, segment, ownership type, and buyer/non-buyer criteria - see: Country Selection > My Promotions). Improved navigation, enhanced code scanning, mail-in options, and more chronicled in this “before & after” are part of the industrious enhancement effort.
We welcome your comments and will even send a $25 iTunes gift card for the best bug found or suggestion submitted.
On 08.18.06, In Manufacturers', Websites, by Tiger
Don’t forget to update your website with the yellow Foodservice Rewards logo…
Take a moment to update your website and advertising with the new, yellow Foodservice Rewards bug as Basic American Foods has done on their home page. Just point your webmaster to the updated Foodservice Rewards brand standards guide.
On 04.11.06, In Distributors', by Tiger
we post unusual or intriguing operator names to our annual “top 10″…
As you may know, we post unusual or intriguing operator names to our annual “top 10″; this is the beginning of a similar list for distributors. Add your caption here.
On 01.15.06, In Industry articles, Manufacturers', by Tiger
Step Up to the Plate, a new program for K-12 Schools, falls short…
Pity poor ConAgra whose earnings fell 32% and has now made a bad investement in a proprietary loyalty program for K-12.
While I’m not pleased by the shot they take at Foodservice Rewards (see image) I am pleased with the program’s flaws:
- Their data collection method is distributor velocity reports – but as Evan Carlson of Schwan’s Foodservice points out “how many distributors are happy to supply velocity reports by individual customer every month just for this program and just for those participating?”
- And, as they themselves point out, “it’s understandable that some distributors just don’t have the capability to duplicate velocity reports. So, in that case, all you need to do is copy your monthly records verifying your purchases and forward them to Step Up to the Plate.”
- Furthermore, how many schools are purchasing from just one distributor? So how many reports does one need to gather?
As Theresa Harrell of Conroe ISD points out “I like the peel-off reward codes and being able to enter them at my leisure. Unlike invoice copies, they don’t get lost while we wait to send them in.”
- Unlike Foodservice Rewards, whose points never expire, their points expire each school year. Nice for ConAgra, bad for the participant.
- Only 14 merchandise awards? vs. over 2,000 awards + an awards auction?
- “You will receive awards between 6-8 weeks from the date you’ve redeemed points” vs. 96% which ship within 48 hours from FSR.
- By pulling out of Cool School Cafe as that program’s largest sponsor, they weaken a good program and create a third competitor in the K-12 school segment.
- Misleadingly, they try to make SUTTP look like a multi-manufacturer program, when the 6 brands participating are ConAgra’s (vs. 65+ and thousands of products for FSR.) But “there are more sponsors and brands coming every day.”
We’ll see.
On 01.06.06, In Manufacturers', Websites, by Tiger
Create a link to your website like this one by Hormel and drive additional, relevant traffic…
Create a link to your website like this example from Hormel. Foodservice Rewards’ 58,000 members visit an average of 1.5 times per week delivering an unprecedented opportunity to register them directly at your site.
On 11.02.05, In Manufacturers', Promotions, by Tiger
Spoon Tycoon is Campbell’s clever theme for their million point sweepstakes…
Here’s how to integrate more information into your promotions: Campbell’s is promoting Spoon Tycoon on Foodservice Rewards with the following landing page that includes “What’s New,” wellness, products + Brands, Recipes & more (see tabs).
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Significant improvements were recently made to the FSR website…
Wanted to bring to your attention several website updates:
See the updated Country Selection page, the revised How It Works page (including testimonials!) and the updated Join Free pages.