Note the professional development positioning of Bunge’s successful “Win a Culinary Weekend” sweepstakes, which proved to be a strong motivator. The promotion generated:

  • 376 first time buyers, and of those, 76 redeemed more than 40 cases each
  • 18,011 incremental cases, with first time buyers claimed 9,433 of the cases

    • Next steps will be to feature the winner in the FSR ExtraPoints newsletter, similar to the positive PR generated around Nestle’s 20 millionth code redeemer.

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