referralmadnessMany of you may have heard about or been a part of planning the upcoing improvements to the DSR Incentive Program including the first major change, elimination of the Distributor Program Manager requirement, took place on 5/8/09. Since then, we have already seen a noticable increase in the number of DSRs joining overall.

However, we’ve also seen DSRs joining from 6 new Distributorships we’ve never been able to penetrate through other efforts. These include 3 new Sysco branches (Philly, East Texas and Lankford), 2 new PFG houses (Hale and AFI), and an additional Reinhart brach (Cedar Rapids).

Later this week, we are dropping a postcard to nearly 12,000 operators and an eBlast to the entire base announcing a 3 month promotion giving sweepstakes entries to operators referring their DSRs.

I thank everyone for their help, insight, and hard work through this transition. Any questions, let me know.

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