I was chatting with a potential sponsor and was surprised to hear their perception that Foodservice Rewards is skewed toward noncommercial/onsite operators. In fact, only forty percent of the 120,000+ participants are in onsite segments. However, in reviewing Foodservice Rewards participants by segment against Technomic’s annual forecast, it was impressive to see 75% unit penetration within Business & Industry, Education and Hospitals. These are the local leverage operators that drive distribution and sales volume through broadliners like Sysco and US Foodservice!
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