Sometimes it just takes is a little encouragement from management and a testimonial from the field:

To: Michael E. Snyder/FSSales/Hormel
Re: Foodservice Rewards

Mike,

I was just in Hillcrest Country Club and I showed them this promotion and they loved it. They use our Layout 18/22 and our Special Recipe Sausage because they have the points. While I was in there they switched to our Old Tyme Buffet and Pit Hams (were using a Farmland for both – about 70 lbs week), they are now going to start serving BBQ because our Austin Blues have them, Hickory Smoked Turkey (3 cs week), Pepperoni (15 to 20 lbs week), Sausage & Beef Topping (20 lbs week) and Roast Beef (2 to 3 cs week).

I was in showcasing our Austin Blues products but they switched to all of these immediately just because they had the points – the Chef said – “I know Hormel has good quality because of the bacon and sausage so send me a list of all the items that Sysco carries with FS Rewards points and if I use it, I will buy Hormel!

Steve Richardson
Hormel Foods Sales, LLC
Account Executive

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