Ultimately, it’s down to your company’s definition, but perhaps this article and related links will help.
We’re helping sponsors interpret their data by tracking the average number of cases redeemed per quarter for participants in a high-value segment and calculating the likely profit contribution for the year.
From there it’s easy to set up promotions to the remaining non-buyers in the segment using a cost-per-customer-acquired approach that virtually guarantees a positive ROI.
Ask your Coalition Manager (A.K.A. the easy button) for details.
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