The UK office is more creative:

Look at this campaign inviting prospects and the trade press to tomorrow’s UK launch of FSR at the ultra-hip London restaurant, Quod.

It consisted of three waves:

1) A grapefruit mailed with a “keep your eyes peeled” sticker and the date written on the peel in black marker – no other details

2) A teaser invitation sent via e-mail with a few more details

3) This grapefruit shaped printed mailer with all event details

About 40 people will be attending to hear among others, Karla Bendel describing the program’s impact on Nestle’s US business and David Field, the MD of Nestle UK, describing their plans for the UK rollout.

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