Writes Lee Guss, Manager, Relationship Marketing with Nestle Professional, “This promotion has been quite successful in generating new first-time buyers. It was exclusively communicated via digital marketing – e-mail from NestleProfessional.com, the FSR Extra Points eNewsletter, and a promotion landing page on NestleProfessional.com. So far we’ve had 200 operators qualify for bonus points in 60 days, including a number of Big Fish that our sales teams will definitely be following up with.”
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