While many of our formal learning opportunities take place during Sponsor Meetings and Account Reviews, we’re also launching FSR-U, a bi-monthly roundtable discussion of all things Foodservice Rewards.
We’ll bring you together through conference and Webcast technology on the 2nd Tuesday of January, March, May, July, September, and November from 11 AM to 12 PM Central Time.
You’ll ultimatley define the agenda – and below are sample topics:
Promotions: Promotion functionality and options, using data to plan a promotion, promotion calendars, basic do’s and don’ts and analyzing promotion performance.
Etelligence: System functionality, key reports, modifying and customizing reports, helpful tips and tricks, saving reports and sharing data.
Data Analysis : What to track, how to track it, when to track it, promotion planning insights, promotion results, redemption trends and overall performance.
Most Valuable Operators : Defining MVO’s, identifying MVO’s, building relationships with MVO’s, and moving from a transaction-based focus to a relationship-based focus.
Operator Interaction: Communicating with first time buyers, recognizing and caring for existing buyers, data-driven communication, and direct mail vs. e-Blast vs. telemarketing vs. sales/broker visit.
Trade Shows: Marketing materials, Coalition activities and impact, and operator interaction.
DSR Program: How it works, override points, promotions, house-specific promotions and reporting.
Sales Team Involvement: How to involve the sales team, when to involve the sales team, identifying advocates and building success stories.
Product Portfolio: Guidelines for program inclusion, labeling options and reporting options.
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