During the past 12 months, BI issued 100,616,919 reward code labels (that does not include e-codes, just actual labels). If you laid those labels end to end, it’s over 4,900 miles worth of “mini-billboards” and could stretch from Anchorage to Miami. In just one year!
Remembering that the label is now one of the most pervasive media types in the foodservice industry, we’ve been exploring a re-design to make the label more “promotional” to increase program awareness. We’ve also received sponsor requests to add an alternate “products available at Dot Foods” reverse. Here is the proposed new label version + alternate reverse options.
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