Below are aggregate Sponsor performance numbers from 1/1/07 – 9/19/07:
Promotion Links
Total count of newsletter links = 345
Average # clicks per Sponsor copy per newsletter = 80
Median # clicks per Sponsor copy per newsletter = 34
Promotion Links direct operators to sponsor websites, landing pages, and foodservicerewards.com. Their intent ranges from directing traffic to a Sponsor website to providing additional promotion details to highlighting product videos to fulfilling offers for sample cases to registration and/or participation in games and contests. Clicks tend to decrease over the life of the promotion since the same link typically accompanies a promotion through its life cycle.
Survey Links
Total count of newsletter survey links = 25
Average # clicks per survey per newsletter = 951
Median # clicks per survey per newsletter = 1,042
Survey link performance is typically limited by the Sponsor in order focus on a specific group of operators (i.e. sub-segment, buyers, location), and typically communicated in only one newsletter.
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