The above logo was designed to highlight the benefits of Foodservice Rewards for the K-12 segment. AdvancePierre requested the logo and is one of the first sponsors to highlight it on their school specific POS.
This report is a goldmine!
Sponsor sales teams are now receiving a monthly one page dashboard that details their top new buyers, top lapsed buyers, and remaining sales opportunities by segment within Foodservice Rewards. This report was designed to provide topline and timely data usable by sales, without overwhelming them with too much information.
Here’s what Drew Dozier of Advance Pierre says about the new sales dashboard…”This monthly report is a goldmine and will be followed up on! The operator data is as close to being transactional as we can get and therefore, we must stay on top of lost redeemers to understand the situations”.
Mike Villano, VP Sales and Marketing, with Basic American Foods concurs. “Thanks for sharing this information. It helps focus the team on the larger opportunities and points out some potential big gaps in volume.”
More examples of Integrated Marketing, specifically print advertising…
It’s easy to do…Sponsors leverage their Foodservice Rewards participation through-out their industry communications, especially advertising. Here’s some 2012 examples of the Foodservice Rewards logo integrated into trade advertising (see bugs lower right or left)…
College and University Operators to engage with AdvancePierre, Krusteaz, and Foodservice Rewards at the regional conferences…
The National Association of College & University Food Services (NACUFS) is divided into six distinct regions. Annually, each region hosts their own conference in the February-March timeframe. The regional conferences are well attended and provide a great opportunity to get to know the decision-makers in this brand-friendly segment. This year, Foodservice Rewards is partnering with AdvancePierre and Krusteaz to engage operators and promote college operator’s ability to redeem points for travel to the National Conference July 11th-14th in Boston. The conference, “Revolutionary Thinking”, will also be the site of the Foodservice Rewards second annual Free & Easy Party.
Advance Foods promotes Foodservice Rewards participation using “Peel” creative and enrollment bonus
Operators logging onto the Advance Foods website can “peel” back any page and view a Foodservice Rewards “proud sponsor” label.
A “click” onto the label then provides a pop-up box to the “promotions” page on the Advance website where visitors receive more information about Foodservice Rewards as well as a bonus code for enrolling in the program.
Kudos to Advance for showcasing their participation in Foodservice Rewards! Remember, Foodservice Rewards will fund bonus points on behalf of any sponsor who wants to promote enrollment.
Advance Pierre Foods will be the name of the newly merged organization…
From the press release: Senior management from Pierre Foods, Inc., Advance Food Company, Inc. and Advance Brands, LLC, announced today that the Boards of Directors of all three companies have unanimously approved and entered into a definitive merger agreement. The combined company will be called Advance Pierre Foods and creates a leading supplier of value-added protein and handheld convenience food products to the foodservice, school, retail, club, vending and convenience store channels.
P.S. See how cleverly they promotes a “peek” of Foodservice Rewards on the website’s top right corner.
New video training options are like YouTube + points for operators…
Studies show that retention is increased when learning is auditory, visual, and kinesthetic. Foodservice Rewards now offers a cost effective “Learn & Earn” training vehicle that allows you to target specific operator groups or DSR’s. Provide a 2-3 minute video and your selected “trainees” will be rewarded for answering a series of questions after watching it. Thanks to Advance Foods for helping test this new platform and providing this foodservicerewards.tv demonstration. A Learn ‘n Earn .TV Video Fact Sheet is attached for more information.
“We offer sub meatball sandwiches in our deli. Right now that brand does not offer food service rewards, I am looking for a good tasting meatball that participates in the program…
From: Michael Noak [mailto:email@example.com]
Sent: Monday, November 10, 2008 2:50 PM
Subject: FW: Sample?
FYI – this is an example of the way we’re trying to utilize the program through the Direct-to-Operator approach.
This account may be small, but we’re able to work one-on-one with her through our Inside Sales approach (phone work out of Enid or OKC).
This operator approached us just so she could get FSR labels. As it turns out, she thinks our product is better, but we already knew that…
From: Bri-Esa’s [mailto:firstname.lastname@example.org]
Sent: Monday, November 10, 2008 2:21 PM
To: Michael Noak
Subject: Re: Sample?
Thanks for the followup. We will be using the 17-305 from Sandstroms. Will be ordering them in a week or two. Just using up the other meatballs that we were previously using. Thanks for the samples. I will let you know if they do have the rewards label on them. Since that’s what caught my idea about your meatballs. And they taste better then the old ones we were using. Hopefully, in December I can start looking at other brands of yours that offer the reward points. Until then, have a great November. Sincerely, Theresa
—– Original Message —–
From: Michael Noak
Sent: Monday, September 15, 2008 2:50 PM
Subject: RE: Sample?
Thank you so much for the inquiry. Sure. I’d love to send you samples.
I’m attaching a brochure of participating items for your review (meatballs included). Who is your primary and secondary distributors? I’ll make sure that whatever we’re looking at is currently in-stock.
Feel free to contact me by phone if needed, and thanks again.
Manager of Operator Development
Advance Food Company
—– Original Message —–
From: Bri-Esa’s [mailto:email@example.com]
Sent: Saturday, September 13, 2008 9:53 AM
We offer sub meatball sandwiches in our deli. Right now that brand does not offer food service rewards, I am looking for a good tasting meatball that participates in the program.
Would it be possible to send me a sample of your meatballs? It would be great if you could.
Thank you for your time. We are a convenience store, with a deli.
Bri-Esa’s Convenience Store
Attention: Theresa Zupancich, Owner
Establishing an operator panel is an excellent way to solicit customer feedback…
Forward thinking Sponsors like Advance are making the most of the ability to interact directly with your customers by establishing an operator panel.
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Could others be far behind? It’s easy to stack rank your operators by points earned, codes entered or other criteria like subsegment to create a likely pool of invitees…
989 % ROI for Advance from this double points promotion…
Now that the What’s Your Resolution? New Year’s Promotion by Advance has concluded and we have permission to share the results, you’ll see why Drew’s head has swelled:
2,440 first time buyers generated 18,430 incremental cases and a 989% ROI.
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