“Thanks for attending” note includes photo booth pictures and more…
The final communication (right) for the NACUFS 1st Annual Foodservice Rewards “Free & Easy” Party was sent via eblast. The ”thanks for attending” note included pictures from the photo booth and a list of winners from the prize drawing held during the event.
Anticipation is building for next year’s event in Boston!
The First Annual Free & Easy Party was a big hit with operators & sponsors!
Free & Easy Placecard - Front
Free & Easy Placecard - Back
Thanks to Plate Magazine and the seven sponsors that hosted the first annual Free & Easy Party during NACUFS. It was a well run, well attended (80 operators) event and a terrific way to bring Foodservice Rewards alive in the college market. The placecard shown provides more detail. Basic American has already agreed to sponsor the Free & Easy party again next year in Boston.
Foodservice Rewards team members Marty, Lisa, Paul, Ron, and Ashleigh were decked out in yellow. We gave away thousands of points and the photo booth was a big hit!
Announcing plans to bring Foodservice Rewards Sponsors and College operators together in our first annual dinner event…
Delaney Vineyards has been selected for the Thursday, July 14th “Free & Easy Party” during the NACUFS national conference that will be an excellent networking dinner for our participating sponsors. Delaney Vineyards is a 10 minute bus-ride from the Gaylord Texan Conference Hotel. We have also partnered with Plate Magazine to further enhance the operator experience. Participating sponsors include Basic American Foods, Bunge, Nestle Professional, Pierce Chicken, Reser’s Fine Foods, Rich’s and Splenda.
Basic American Foods cleverly adjusts their marketing message to tough economic times in this excellent example of…
Foodservice Rewards gives you the opportunity to communicate with your operators regularly – and that’s doubly important in tough economic times.
Here’s a perfect example from Basic American Foods of tuning your message:
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“Now, not only are we
From: Kate Bech
Sent: Wednesday, March 19, 2008 2:25 PM
To: CustomerService, Foodservice Rewards
Our restuarant, Granite Edge Café in downtown Rockville, MN has been in operation now for almost three years. Getting a small-town café off the ground is tough, but the challenge has been exciting and we’ve enjoyed the experience.
We got involved with Food Service Rewards about two months ago. We found a sticker on a box of our usual Pearl Potatoes & entered our codes and started acquiring our points. Since then, we’ve kept an eye out for different products to try that could earn us the rewards for items we needed in the first place. Now, not only are we finding better products and services in a more efficient manner, we also get a little bonus on top of that.
Thank you so much for starting this program. It’s been a great help and we look forward to finding out about new products every newsletter we receive.
Kate Bechtold
Granite Edge Café, Rockville, MN
“We were up and running in under four months” shares Hans Khote, Marketing Manager, Basic American Foods in this video testimonial…
Foodservice Rewards’ subject matter experts are committed to helping you enjoy a smooth launch as evidenced in this testimonial by Hans Khote, Marketing Manager, Basic American Foods:
Our parent company, BI, is a Malcolm Baldrige National Quality Award recipient in the service category, which means you’ll find that quality processes are embedded in our corporate DNA.
Foodservice Rewards floor mats for trade shows are proving to be a popular item…
Thanks to all sponsors who “showed the colors” at NACUFS in Toronto. This new floor mat (modeled at left by Hans Kohte) was especially popular and will soon be available via the Materials Request Form.
Exceptional sampling and trial results via the ExtraPoints newsletter…
Basic American Foods recently tested a sample offer in the ExtraPoints™ newsletter and Hans Kohte, Senior Marketing Manager, kindly agreed to share the results.
“We have received about 265 emails baf.com website and 36 inbound 800 Calls from email blast sent to Foodservice Rewards operators offering 150 bonus points for requesting a sample of Golden Grill Russet Hashbrowns and/or Nature’s Own Potato Pearls Mashed Potatoes.
We will be sending them full-size samples along with a special letter that gives them the bonus code they must submit to earn their 150 bonus points. Then we’ll follow-up with telesales calls to get feedback AND try to gain an initial order.
Obviously we are very happy with the amount of requests generated from the newsletter. I do not recall generating as many trial leads within 48 hours ever.”
If you are interested in executing a similar strategy, we’re happy to help coordinate it through a business partnership with IMT’s Food Sample Express.
7/18/06 updated with permission
Lee Guss, Nestle Foodservices’ Marketing Manager responds:“I agree! Our Carnation Malt free sample offer has been fantastic. We expect over 1000 sample requests before the end of the month!”
“I am gathering rep lists from Distributor Program Managers and attending distributor sales meetings” writes Amy Bisek about our progress in growing the DSR incentive program…
63 houses have enrolled 345 385 DSRs. The number of linked customers is 245 293 (Updated: 5/18/06).
I’m often asked how we are promoting the DSR incentive program. In addition to running ads in ID Report, I am gathering rep lists from Distributor Program Managers and attending distributor sales meetings (Feeser’s last week, Cash-Wa in May) and based on the success of exhibiting at Ginsberg’s food show, we will now actively staff booths at other distributor food shows.
I am also building processes to improve DPM and DSR engagement. Soon distributorships will receive:
1) A post-registration How to Get Started Kit including a welcome letter, DSR enrollment fliers, How to Promote FSR at your Food Show flier (in development), and an Operator Enrollment Form.
2) Report samples that illustrate how DPMs can view real-time DSR enrollment progress online.
3) DSR enrollment notification via eMail (which cleverly acts as a reminder to follow up with the DSRs who are not yet enrolled.)
4) Monthly DPM and prospective DPM postcard mailings – this month’s announces the addition of Unilever Foodsolutions, Barber Foods, Basic American Foods and Sara Lee Bakery.
Please contact me with recommendations to improve our marketing efforts so that we can continue to create raving fans like Dan Reilly (32 customers linked) who enthuses:
“As a sales rep for Ginsberg’s Foodservice, our main marketing focus is to promote quality name-brand label manufacturer products at competitive prices. The big box chain foodservice distributors promote their own labels and incent their sales force on that fact. Ginsberg’s and I use Foodservice Rewards to give incentives to our customers through name-brand purchases. It works!!!
My customers now ask for products with the Foodservice Rewards yellow Reward Code labels attached. Any manufacturer that is not part of Foodservice Rewards is missing out on case sales and should consider signing up!”
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