Butterball Foodservice is using bold, consistent creative with broad placement for the launch of two new turkey breast products. Each ad leverages Foodservice Rewards promotions and points, taking customers to product and promotional information on Butterball’s website.
Butterball Foodservice Director of Marketing, Richie Jenkins explains, “We’ve used the FSR tie as our primary launch and promotion feature for these two new items. There have been . . . treatments in newsletters and online banners/blocks, but all tied back to FSR.”
Examples include this placement in Restaurant SmartBrief’s eNewsletter:
Butterball's top placement in SmartBrief's Restaurant eNewsletter
and this banner ad on foodservicerewards.com.
Butterball's top placement banner ad on Foodservice Rewards' high-traffic Code Entry page
Butterball's Product Detail page ID's the products as participating in FSR and provides a link to their dedicated Promotions page
Both link back to product detail pages that include a prominent link to a dedicated “Promotions” page.
The Promotions page completes the circle with a referral to Foodservice Rewards and free points for new enrollees.
Butterball's dedicated Promotions page introduces the benefits of FSR and directs them to sign up with FREE points
