1) A compelling offer with at least a three month time frame for participation. 2) Clear product specifications, i.e. Pail, Bag-in-Box and ideally a photo. 3) Tell them where to buy it: This terrific Unilever eBlast puts it all together, including a “ask your distributor rep to custom order it through DOT foods“ call to action in the event it’s not in stock.
On 06.10.09, In Email, by Tiger
This Unilever eBlast uses all the right elements to create a compelling call-to-action…
On 06.09.08, In DOT Foods, Trade Shows, by Tiger
In 6 hours at the DOT foods show, we were able to enroll 43 new Distributor Program Managers…
The annual Dot Foods Show was 6/6-7 in St. Louis, MO. For the first time, Foodservice Rewards had its own booth. The goal: To enroll distributorships in the DSR program. The result: It worked.
In a 6 hour show, we were able to enroll 43 new Distributor Program Managers. Many had seen our communications through Dot’s vehicles, but none had pulled the trigger before they stopped by our booth.
The audience was a unique one. Many small 3rd tier distributors, with specialty product categories, that have found niches in their local markets. Just goes to show that the DSR program works in houses of all sizes.
A special thanks to Tiger for helping with this one. As you can imagine, he played the “Carnival Barker” role to a tee.
On 02.08.08, In DSR incentive, by Tiger
ProGroup progress, DOT Foods Show, & Campbell’s joining the DSR program are just a few of the highlights…
Current Metrics:
Upcoming Travels:
New News:
We’ve signed a marketing agreement with Progressive Group Alliance and will staff a booth at their member show in March 2008. We will also participate in their quarterly direct mail campaigns to members, be featured in a story in their member newsletter, participate in sales training to ProGroup staff and be listed on the ProGroup member websites. You may recall we successfully entered into a similar agreement with Unipro two years ago.
We’ll be repeating the Dot Foods e-marketing campaign for 2008 which will include E-Blasts and insertions into newsletters to Dot customers, banner ads on the Dot Expressway, and a Booth at Dot Show in May 2008 (1st non-food manufacturer to be allowed to do so).
Campbell’s has Joined DSR Program:
Distributor Specific Promotions:
If you have questions, comments, or suggestions, please contact me.
DOT Foods, the nation’s largest re-distributor, supports Foodservice Rewards…
Boy, have we ever been getting great support from DOT foods, as evidenced by this inclusion in their newsletter to distributor customers.
On 03.05.07, In Banners, DSR incentive, by Tiger
This Dot Foods banner on the DSR and distributor portion of the Foodservice Rewards site builds awareness…
Here is a screenshot of the Dot Foods ad that is appearing to enrolled DSR’s and Distributor Program Managers when they log in to Foodservice Rewards.
All of our sponsors (except Hormel) are doing business with Dot Foods. Dot stocks over 60,000 items and only asks for 1 pallet minimums from their distributor customers. They cater primarily to the independent distributor by allowing him to buy from sponsors like Nestle and General Mills without having to hit their individual minimums. So, for example, an operator customer of that distributor could request one case from Nestle, one case from Mills, and as long as the entire order equals one pallet, the order ships.
Currently, only purchasing people at a distributor have access, however, Dot is experimenting with the ability to let DSR’s log in to their database as a way to improve sell through.
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On 02.26.07, In DOT Foods, Industry articles, by Tiger
FSR is being featured on DOT Foods website’s home page…
