Kellogg Canada wasted no time in leveraging their partnership with Foodservice Rewards to engage & enroll past customers. They sent a postcard to customers identified from past outreach efforts announcing their addition to FSR and encouraging them to join. Of course, versions were created for both the English and French speaking customers.
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Kellogg Canada also cleverly equiped Sales with customized gift cards used to promote Kellogg’s at tradeshows and during field sales calls.
Kellogg’s used a custom eBlast to announce their entry to the thousands of Canadian foodservice operators already in the program. To help operators quickly find and enter those Kellogg’s product codes, they also promoted a bonus point sweepstakes to encourage rapid redemption.
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