Today we surpassed last year’s Q1 promotion total. We currently have 8 Sponsors (57%) running 15 promotions (12 set up this quarter 3 carrying over from last quarter). See a typical e-newsletter and its promotions.
On 02.13.06, In Uncategorized, by Tiger
Today we surpassed last year’s Q1 promotion total. We currently have 8 Sponsors (57%) running 15 promotions (12 set up this quarter 3 carrying over from last quarter). See a typical e-newsletter and its promotions.
On 01.21.06, In Uncategorized, by Tiger
1,483 Motel/Hotel/Resort/Lodging segment operators have enrolled, representing 6% of the 23,520 operators according to Technomic’s latest figures. From: Amanda Kavars [mailto:akavars@MILL-USA.com]Sent: Thursday, January 19, 2006 1:30 PMTo: Lucas, MichaelSubject: Thank you! Hi Mike, I touched base with my chef after you left about the rewards program and actually, we are already members! He and our [...]
1,483 Motel/Hotel/Resort/Lodging segment operators have enrolled, representing 6% of the 23,520 operators according to Technomic’s latest figures.
From: Amanda Kavars [mailto:akavars@MILL-USA.com]
Sent: Thursday, January 19, 2006 1:30 PM
To: Lucas, Michael
Subject: Thank you!
Hi Mike,
I touched base with my chef after you left about the rewards program and actually, we are already members! He and our purchasing manager login all our products and apparently are half way to getting enough points for a big screen TV!?!! As I mentioned, we are a union hotel and part of our contract is that we provide at no cost 2 meals a day in our employee cafeteria, called Nic’s Underground, and apparently the TV will go in there when they’ve earned it.
~Amanda
Amanda Kavars
Account Manager
Millennium Hotel Minneapolis
Direct Phone: 612-359-2231
Direct Fax: 612-359-2164
akavars@mill-usa.com
www.millenniumhotels.com
On 01.16.06, In DSR incentive, by Tiger
Over 60 70 80 distributorships have enrolled in the DSR incentive (including PFG, Ben E. Keith, our 1st SYSCO house, and many smaller distributorships.) With more signing up each week thanks to Sponsor’s efforts and ads like the ones at ID Report, we’re entering phase II, enrolling DSR’s. The Distributor Program newsletter enjoyed a 65% [...]
Over 60 70 80 distributorships have enrolled in the DSR incentive (including PFG, Ben E. Keith, our 1st SYSCO house, and many smaller distributorships.) With more signing up each week thanks to Sponsor’s efforts and ads like the ones at ID Report, we’re entering phase II, enrolling DSR’s.
The Distributor Program newsletter enjoyed a 65% open rate and 10% click throughs.
On 09.13.05, In Promotions, by Tiger
“In other words, they appeared to be lost business. Through Foodservice Rewards, we are able to identify them, offer an incentive of value, easily manage participation and directly measure results” writes Evan Carlson, Schwan’s eBuiness Marketing Manager…
With the average company losing 20-40 percent of its customers every year, it is imperative that we create hard working strategies, not only for acquisition and retention, but also for win-back.
“we sent a message to approximately 800 operators in the Foodservice Rewards program” reports Evan Carlson, eBusiness Marketing Manager at Schwan’s Foodservice. ” These were operators who previously purchased Minh Appetizers but had not redeemed a reward code within five months. In other words, they appeared to be lost business. Through Foodservice Rewards, we are able to identify them, offer an incentive of value, easily manage participation and directly measure results. We have plans to execute additional campaigns in the upcoming months.”
Similar efforts such as this one have produced win-back rates of over 14% (33,538 cases for the campaign) for a small investment in email design, delivery and points to respondents. If you have questions about how to use your lapsed buyer reports or need help designing and executing win-back strategy, please contact John Neupauer at 952-844-4566.
On 08.24.05, In Uncategorized, by Tiger
All future FSR Marketing Updates will be posted and archived here. View July’s update now. Feel free to leave a COMMENT or contact me directly if you have questions or content you’d like to add. Thank you, Charlie
All future FSR Marketing Updates will be posted and archived here. View July’s update now. Feel free to leave a COMMENT or contact me directly if you have questions or content you’d like to add. Thank you, Charlie
Operators submit reward codes at three times the rate they do for rebates and coupons…
Every now and then I hear the objection: “It’s too hard to collect reward codes – operators won’t take the time.” However, operators submit three times as many reward codes as they do rebates (6.9% vs. 2%) and are now claiming over 1/2 a million cases a month – via the web!
Still, we could do better. That’s why we are testing an enhanced mail-in option for group feeders – it’s Rick Francis at Bunge’s idea, following the Netflix model: Just as each DVD is sent to you with a postage paid return envelope, we’ll process operator’s mailed-in codes and immediately send them another post-paid collection envelope.
On 08.06.05, In Direct Mail, by Tiger
Hospitals respond to direct mail as evidenced by this campaign…
1/2 2/3rds through the campaign to enroll additional acute care hospitals with a focus on cash operations and greater than 500 beds, we’re achieving a 2.5% 3.9% response rate to direct mail and a 30% open rate to e-mail solicitations like this one – bringing the results of this campaign to over 150 new enrollees, and total hospitals enrolled to over 1,500 1,974 (which is 25% 34% of all hospitals in the USA). Telemarketing to the non-responders begins next week.