Goal Stretch – Best Practice

Nestle’ enewsletter demonstrates multiple applications for same product…Important when running a Goal Stretch promotion…

The Goal Stretch promotion is one of the most effective means of increasing your case growth.  This type of promotion encourages existing operators to purchase MORE of an existing product.  For that reason, when sponsors run a Goal Stretch promotion, we recommend that the Sponsor communicates how operators can use more of their product, such as:

1. Add a new product to their menu,

2. Run a special of the week/month using participating products,

3. Use the same product for multiple applications.

Check out the Nestle enewsletter with “21 new ways to use bases” as a great example of #3.  It’s also a great education on their product’s versatility.

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Free & Easy – Thank You & List of Winners

“Thanks for attending” note includes photo booth pictures and more…

The final communication (right) for the NACUFS 1st Annual Foodservice Rewards “Free & Easy” Party was sent via eblast.  The ”thanks for attending” note included pictures from the photo booth and a  list of winners from the prize drawing held during the event.

Anticipation is building for next year’s event in Boston!

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NACUFS – Free & Easy Party

The First Annual Free & Easy Party was a big hit with operators & sponsors!

Free & Easy Placecard - Front

Free & Easy Placecard - Back

 

Thanks to Plate Magazine and the seven sponsors that hosted the first annual Free & Easy Party during NACUFS.   It was a well run, well attended (80 operators) event and a terrific way to bring Foodservice Rewards alive in the college market.  The placecard shown provides more detail.  Basic American has already agreed to sponsor the Free & Easy party again next year in Boston. 

Foodservice Rewards team members Marty, Lisa, Paul, Ron, and Ashleigh were decked out in yellow.  We gave away thousands of points and the photo booth was a big hit!

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FSR Sponsor “Free & Easy” Party during NACUFS

Announcing plans to bring Foodservice Rewards Sponsors and College operators together in our first annual dinner event…

Delaney Vineyards has been selected for the Thursday, July 14th “Free & Easy Party” during the NACUFS national conference that will be an excellent networking dinner for our participating sponsors.  Delaney Vineyards is a 10 minute bus-ride from the Gaylord Texan Conference Hotel.  We have also partnered with Plate Magazine to further enhance the operator experience.  Participating sponsors include Basic American Foods, Bunge, Nestle Professional, Pierce Chicken, Reser’s Fine Foods, Rich’s and Splenda.

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Nestle Offers Tips For Motivating Employees

Nestle’ leverages Foodservice Rewards in their enewsletter to operators…

Nestle’s monthly MIX online newsletter offers up suggestions to operators on how to keep employees motivated. Tip #5 – Use Foodservice Rewards points to offer incentives for performance. This is a terrific example of how to integrate Foodservice Rewards across your operator communications!

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Nestle Customers Go for the Gold

Nestle’s customers are going for the gold…

Goal Stretch promotions ask operators to purchase more products in a given timeframe.  Nestle’s customers are going for the gold this Spring during their Gold Points promotion

Note the creative calls out Stouffer’s specifically, but also identifies the other brands included in this promotion.

The promotion was communicated using the bi-weekly enewsletter, eblast (left), direct mail, plus banners on both the Foodservice Rewards and the Nestle’ Professional websites. 

This goal stretch promotion will put Nestle’ in the gold as well!

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Easy Employee Recognition

Foodservice Rewards makes it easy to run an employee recognition program in your operation…

“While many foodservice businesses recognise the benefits of employee reward and recognition programs, lack of resources and prohibitive costs have until now made such schemes difficult if not impossible for small to medium sized operators to implement” reads the introduction to this media release.

Highlighting Nestle & Goodman Fielder’s participation in the Australian Foodservice rewards programme, it’s received good coverage in trade publications.

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Australasia going gangbusters!

FSR Australia is 3/4 of the way to their enrollment goal for the year…

The current total number of Australasian Members is now over 3,900 – more than three quarters to the goal for the year (set by one of the Sponsors, BTW). The team is also preparing for the Fine Food trade show in Sydney, the biggest trade show of the year in Australia at which this clever new mascot will make its first appearance.

Sponsor Goodman Fielder is also attending the show and has plans for their stand to be stocked with FSR materials and bonus gift cards.

Another successful strategy down under has been to get buy-in at the corporate level from large contract managed operators such as Sodexo and Delaware North. They have already sold the concept to three of the largest contract managed companies who are enrolling all of their locations. For example, Sodexo already has 36 locations enrolled and almost half of them have already entered Reward Codes.

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Foodservice Rewards Australasia

Nestle and Goodman Fielder launch Foodservice Rewards “Down Under” with this clever ad and PR campaign…

goodman_fielder_operahousesponsor_meeting_ozWe’re excited to see Foodservice Rewards grow globally thanks to long time sponsors such as Nestle Professional Australia and new sponsors such as Goodman Fielder.

As this clever print ad demonstrates, you don’t always have to resort to stock foodservice photography + note the super coverage in the resulting launch article.

Their launch seminar promised a “Transformation of Foodservice Sales & Marketing Practices” which isn’t hyperbole.

When one goes from no visibility to operator purchases to x-ray vision + a decoder ring, it literally transforms the business to one that can use direct marketing effectively to reach street operators to understand and manage their purchase life cycles.

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Lean Cusine Non-Buyer Conversion Promotion

Communicated exclusively via digital marketing, this clever Nestlé promotion netted “a number of Big Fish that our sales teams will definitely be following up with” according to Lee Guss…

lean_cuisine_conversion.jpgWrites Lee Guss, Manager, Relationship Marketing with Nestle Professional, “This promotion has been quite successful in generating new first-time buyers. It was exclusively communicated via digital marketing – e-mail from NestleProfessional.com, the FSR Extra Points eNewsletter, and a promotion landing page on NestleProfessional.com. So far we’ve had 200 operators qualify for bonus points in 60 days, including a number of Big Fish that our sales teams will definitely be following up with.”

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