“The Pareto Principle – For many events, roughly 80% of the effects come from 20% of the causes.” (Source: Wikipedia)
In Foodservice Rewards, 20% of the operators purchase 80% of our sponsor’s cases. These high volume MOST VALUABLE OPERATORS (MVO’s) should be protected and appreciated by the manufacturers whose cases they buy. The Foodservice Rewards team recommends:
- Thank them for their business
- Provide them with special privileges
- Track their purchases (red flags/green flags)
- Share the information with your sales teams
Pierce reviewed their experience with tracking MVO’s at the September sponsor meeting. Here’s a few additional communication examples from Sara Lee and Nestle’ Professional Canada.
The current total number of Australasian Members is now over 3,900 – more than three quarters to the goal for the year (set by one of the Sponsors, BTW). The team is also preparing for the Fine Food trade show in Sydney, the biggest trade show of the year in Australia at which this clever new mascot will make its first appearance.