Nestle | Foodservice Marketing

Nestle Customers Go for the Gold

On 05.26.10, In Banners, Direct Mail, Email, Manufacturers, Promotions, by Lisa

Nestle’s customers are going for the gold…

Goal Stretch promotions ask operators to purchase more products in a given timeframe. Nestle’s customers are going for the gold this Spring during their Gold Points promotion…

Note the creative calls out Stouffer’s specifically, but also identifies the other brands included in this promotion.

The promotion was communicated using the bi-weekly enewsletter, eblast (left), direct mail, plus banners on both the Foodservice Rewards and the Nestle’ Professional websites.

This goal stretch promotion will put Nestle’ in the gold as well!

Easy Employee Recognition

On 03.19.10, In Australasia, by Tiger

Foodservice Rewards makes it easy to run an employee recognition program in your operation…

“While many foodservice businesses recognise the benefits of employee reward and recognition programs, lack of resources and prohibitive costs have until now made such schemes difficult if not impossible for small to medium sized operators to implement” reads the introduction to this media release.

Highlighting Nestle & Goodman Fielder’s participation in the Australian Foodservice rewards programme, it’s received good coverage in trade publications.

Australasia going gangbusters!

On 09.16.09, In Australasia, Trade Shows, by Ron

FSR Australia is 3/4 of the way to their enrollment goal for the year…

FSR tradeshow mascot The current total number of Australasian Members is now over 3,900 – more than three quarters to the goal for the year (set by one of the Sponsors, BTW). The team is also preparing for the Fine Food trade show in Sydney, the biggest trade show of the year in Australia at which this clever new mascot will make its first appearance.

Sponsor Goodman Fielder is also attending the show and has plans for their stand to be stocked with FSR materials and bonus gift cards.

Another successful strategy down under has been to get buy-in at the corporate level from large contract managed operators such as Sodexo and Delaware North. They have already sold the concept to three of the largest contract managed companies who are enrolling all of their locations. For example, Sodexo already has 36 locations enrolled and almost half of them have already entered Reward Codes.

Foodservice Rewards Australasia

On 06.08.09, In Advertising, Australasia, by Tiger

Nestle and Goodman Fielder launch Foodservice Rewards “Down Under” with this clever ad and PR campaign…

We’re excited to see Foodservice Rewards grow globally thanks to long time sponsors such as Nestle Professional Australia and new sponsors such as Goodman Fielder.

As this clever print ad demonstrates, you don’t always have to resort to stock foodservice photography + note the super coverage in the resulting launch article.

Their launch seminar promised a “Transformation of Foodservice Sales & Marketing Practices” which isn’t hyperbole.

When one goes from no visibility to operator purchases to x-ray vision + a decoder ring, it literally transforms the business to one that can use direct marketing effectively to reach street operators to understand and manage their purchase life cycles.

Volume Bonus

On 04.25.07, In Promotions, by Tiger

Note how Procter & Gamble cleverly adds value with their quarterly BizSaver newsletter…

Copy this promotion – a stretch goal based on historical redemption trends. Note how Procter & Gamble cleverly adds value with their quarterly BizSaver newsletter.

If you’re not yet thinking about developing a DTO publication like BizSaver or Nestle’s Entertain the Senses Idea Booklet, you may be missing an opportunity.

Our gross sales are up 40%

On 09.26.06, In Operators, by Tiger

“Since we changed to NESTLE’S Brand Products, our gross sales have increased over 40% and our net profits have increased dramatically. The best NESTLE product we have added is the Coffee-Mate line of liquid creamers” Says Robert Benkelman, owner of Lee’s Vending in Lakeport, CA, sharing his Foodservice Rewards success story. Got vending?

“Since we changed to NESTLE’S Brand Products, our gross sales have increased over 40% and our net profits have increased dramatically. The best NESTLE product we have added is the Coffee-Mate line of liquid creamers”

Says Robert Benkelman, owner of Lee’s Vending in Lakeport, CA, sharing his Foodservice Rewards success story. Got vending?

Wake Up To Rewards

On 08.17.06, In Banners, Landing Pages, Promotions, by Tiger

Remember, with Foodservice Rewards you can target by buyer/non-buyer, ownership type and sub-segment, making it worth investing, for example, $1-2 each to reach 500 non-buying self-op hospitals…

Consistently successful promotions integrate multiple media channels:

1) Banners on the website. Here are all the placement options available to you, contact your Coalition Manager to reserve one (hosting is free when you are running a concurrent points promotion).

2) Links to an explanatory landing page. Landing pages are not expensive to create when you supply the graphic elements and copy. Contact your Coalition Manager for a quote so you can feature multiple products, drive website registrations, invite operators to join a panel, view and submit recipes & more.

3) Send e-mail reminders to your key audience segments. Here are excellent examples from Bunge and Schwan’s.

4) Complement your efforts with print-on-demand mail. Not everyone can afford to send a 20 page magazine to their customer base, but everyone can afford to send a print-on-demand postcard, bi-fold or flyer to their best customer segments.

Remember, with Foodservice Rewards you can target by buyer/non-buyer, ownership type and sub-segment, making it worth investing, for example, $1-2 each to reach 500 non-buying self-op hospitals.

You know the drill: Contact your Coalition Manager (a.k.a. the “easy button” for a quote and turnkey promotion set up).

Bilingual Case Inserts Promoting Program

On 07.17.06, In Canada, by Tiger

We now have 1,000 operators, 15 distributorships and 155 DSR’s enrolled in Canada and the number grows every day thanks to intiatives like this creative Nestle case insert.

We now have 1,000 operators, 15 distributorships and 155 DSR’s enrolled in Canada and the number grows every day thanks to intiatives like this creative Nestle case insert.

Foodservice Marketing

Nestle Customers Go for the Gold

Easy Employee Recognition

Australasia going gangbusters!

Foodservice Rewards Australasia

Volume Bonus

Our gross sales are up 40%

Wake Up To Rewards

Bilingual Case Inserts Promoting Program

Get Occasional Updates

Categories

Looking for something?

Visit our friends!

Archives

Get Occasional Updates

Popular Topics

Categories

Looking for something?

Visit our friends!

Archives