Sweeps and Contests Popular As Ever

General Mills, Procter & Gamble, and Basic American Foods are all using sweepstakes…

This week’s ExtraPoints newsletter features several sweepstakes and contests. Note the many clever approaches:

Gold Medal baking mix offers one entry with every case redeemed and a winner every week. Dawn Heavy Duty Degreaser generates testimonials with a “Share Your Story” Contest. Basic American recognizes their 25,000 point winner publicly in the newsletter.

Winners are also great material for website banners – Ray Smith would be happy to contact them on your behalf for digital photos and a release.

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P&G’s Sponsor meeting comments

These meetings are very smart by BI as it really helps keep the sponsors engaged

John

Here is my survey – thanks for asking!

These meetings are very smart by BI as it really helps keep the sponsors engaged – we have several follow ups planned and a more concrete action plan being developed.

Have a great weekend – Happy Thanksgiving.

Paul Edmondson

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P&G School Cleaning Program Brochure

Measure your direct mail readership and increase response rates by enclosing reward codes…

Brochures containing reward codes (see P&G example) increase email open rates and direct mail readership. Ask John for a multi-use reward code (a special fixed code that is easy to print – but magically, can only be entered once by each recipient).

Rate this promotion: 1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet) Loading ... Loading ...

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Sponsor Meeting Recap

“Great job by your team at last week’s sponsor meeting” says Paul Edmondson, Procter & Gamble’s Associate Director of CBD Innovation…

“Great job by your team at last week’s sponsor meeting” says Paul Edmondson, Procter & Gamble’s Associate Director of CBD Innovation. Here’s the meeting recap and survey so we can collect everyone’s opinions.

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Certified by Mr. Clean

OK, he’s really tall. And those bleached-white eyebrows? Really weird. But it’s a full-time job that pays well, he says.

OK, he’s really tall. And those bleached-white eyebrows? Really weird. But it’s a full-time job that pays well, he says.

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