1) A compelling offer with at least a three month time frame for participation. 2) Clear product specifications, i.e. Pail, Bag-in-Box and ideally a photo. 3) Tell them where to buy it: This terrific Unilever eBlast puts it all together, including a “ask your distributor rep to custom order it through DOT foods“ call to action in the event it’s not in stock.
On 06.10.09, In Email, by Tiger
This Unilever eBlast uses all the right elements to create a compelling call-to-action…
On 08.07.07, In DSR incentive, Promotions, by Tiger
P&G and Unilever’s efforts in getting DSR’s signed up for the incentive have really boosted participation…
Wondering if DSR’s are excited about earning opportunities in the Foodservice Rewards distributor incentive program? Just look at this customized signature a Cheney Brothers DSR added to her emails. She also included the gift card image above (but with her personalized enrollment code).
Here are the Distributor/DSR numbers for July:
194 Distributors (13 in July)
1,818 Distributor Sales Reps (261 in July)
2,655 Customers Attached (491 in July)
1,882 New Operators (421 in July)
773 Existing Operators (70 in July)
Recent New Members:
Performance Food Group – Carroll County
Sysco Central Florida
Pratts Foodservice
Recent Travels (Z will soon be a platinum flyer on Northwest):
Merchants Foodservice Food Show – Alabama
Holiday Wholesale Sales Meeting – Wisconsin
Sysco Dallas Sales Meeting / P&G Promo Kick Off
(P&G’s Sysco Dallas Promo runs 7/30-9/23/07. Giving away an iPod or 10,000 points to the MA who signs up the most customers in each two week period. Has already resulted in 127 MAs creating accounts!)
Upcoming Travels:
ProGroup – Richmond, VA
Cheney Brothers – Riviera Beach, FL
Clark Foodservice Food Show – South Bend, IN
Kudos, to Unilever Distributor Account Managers whose leads have resulted in 16 new houses. If you’d like to copy this best practice, we’ll gladly help you design an internal sales promotion using the FSR platform and co-fund points.
On 05.22.07, In Manufacturers, Manufacturers, by Tiger
A perfect example of initiative: This Unilever salesperson has created custom stock lists featuring FSR for his distributor calls…
Rich,
I wanted to pass this along. Bill Gordish has taken the initiative to create a 4 page document that shows all of the Unilever items in FSR. What a great tool for the DAMs to have while talking about the program at the distributor level!
Thanks Bill!
Mike.
——————————————————————————–
From: Gordish, William
Sent: Tuesday, May 22, 2007 8:57 AM
To: Zoladkiewicz, Michael
Subject: RE: FSR Stock list request
Hi Mike, yes I did and I already put it into a printable format for me to hand out to my customers with reference logo’s. See attached. Thanks!
Bill Gordish
Unilever Foodsolutions
Distributor Account Manager-Iowa
515-306-0809
Fax 515-953-7470
Visit us at www.unileverfoodsolutions.us Explore our website to find a wide range of innovative products, creative merchandising ideas and extensive culinary resources.
Looking to increase cross portfolio purchases? Take inspiration from Unilever’s “combo like crazy” banner advertising…
If you want to increase cross-portfolio purchases, take inspiration from Unilever’s “combo like crazy” promotion advertised with banners on the new site and landing pages – think of them as a virtual sales calls when combined with a trial or points offer.
Compare this technique to an in-person sales call (which can easily cost $300) and one begins to glimpse the power of direct marketing in Foodservice.
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On 12.14.06, In Direct Mail, by Tiger
These personalized Unilever print-on-demand postcards are and excellent example of “event triggered” communications…
With the introduction of print-on-demand, it’s easier than ever to recognize operator milestones and encourage new ones.
Simply provide art and set the trigger event(s) and your Coalition Manager will handle the rest. Once the rules are defined, it’s “fire & forget” – whether you are communicating with a handful of operators (or thousands!) who achieve the milestone during the specified time frame. This fact sheet details pricing.
On 10.04.06, In Direct Mail, by Tiger
Response to Unilever’s direct mail: “My employees know if I find a reward coupon still attached to a carton in the trash, I get frustrated with them. So today, I posted the box in the stock room near the loading dock…”
Unilever Foodsolutions launched their participation with this impactful self-mailer collection box. It mails flat in a 9″ x 12″ and is assembled by operators who simply fold over the pre-adressed flap to return it full for processing.
Member Doug Corteal, President of Divito Park, recently enthused “Just a special thanks for the bonus 250 codes and the collection box. My employees know if I find a reward coupon still attached to a carton in the trash, I get frustrated with them. So today, I posted the box in the stock room near the loading dock. They promised to fill it up for me! Thanks again!”
On 06.06.06, In Application, by Tiger
“no major issues to report, just some expected minor learning curves with the new procedure” according to the Supervisor of Unilever Foodsolutions’ Bradley Woods plant when discussing reward code labeling…
Automated labeling of Unilever’s products is proceeding with “no major issues to report, just some expected minor learning curves with the new procedure” according to Ray Smith, Supervisor of their Bradley Woods facility.
Should your supply chain managers ever have questions about the labeling process, here are several helpful fact sheets: Labeling Scenarios, Label Specifications, Roll Sizes and Order Processing.
In addition, these fact sheets describe available Label Applicator Consulting and common Manual Label Applicator Models.
On 04.21.06, In DSR incentive, Distributors, by Tiger
“I am gathering rep lists from Distributor Program Managers and attending distributor sales meetings” writes Amy Bisek about our progress in growing the DSR incentive program…
63 houses have enrolled 345 385 DSRs. The number of linked customers is 245 293 (Updated: 5/18/06).
I’m often asked how we are promoting the DSR incentive program. In addition to running ads in ID Report, I am gathering rep lists from Distributor Program Managers and attending distributor sales meetings (Feeser’s last week, Cash-Wa in May) and based on the success of exhibiting at Ginsberg’s food show, we will now actively staff booths at other distributor food shows.
I am also building processes to improve DPM and DSR engagement. Soon distributorships will receive:
1) A post-registration How to Get Started Kit including a welcome letter, DSR enrollment fliers, How to Promote FSR at your Food Show flier (in development), and an Operator Enrollment Form.
2) Report samples that illustrate how DPMs can view real-time DSR enrollment progress online.
3) DSR enrollment notification via eMail (which cleverly acts as a reminder to follow up with the DSRs who are not yet enrolled.)
4) Monthly DPM and prospective DPM postcard mailings – this month’s announces the addition of Unilever Foodsolutions, Barber Foods, Basic American Foods and Sara Lee Bakery.
Please contact me with recommendations to improve our marketing efforts so that we can continue to create raving fans like Dan Reilly (32 customers linked) who enthuses:
“As a sales rep for Ginsberg’s Foodservice, our main marketing focus is to promote quality name-brand label manufacturer products at competitive prices. The big box chain foodservice distributors promote their own labels and incent their sales force on that fact. Ginsberg’s and I use Foodservice Rewards to give incentives to our customers through name-brand purchases. It works!!!
My customers now ask for products with the Foodservice Rewards yellow Reward Code labels attached. Any manufacturer that is not part of Foodservice Rewards is missing out on case sales and should consider signing up!”
On 04.04.06, In Promotions, by Tiger
We’re pleased to welcome Unilever Foodsolutions’ many brands to the Foodservice Rewards coalition. Watch for millions of reward codes and an innovative Soup, Salad and Sandwich promotion in July.
We’re pleased to welcome Unilever Foodsolutions’ many brands to the Foodservice Rewards coalition. Watch for millions of reward codes and an innovative Soup, Salad and Sandwich promotion in July.