Interesting Label-on-Label Solution

Double-labeling and rewinding is a creative potential solution for products sold as single units rather than by the case

Hans Smallgoods is testing a unique approach to adding reward codes to products that are sold individually (either in Cash & Carry or where the distributor breaks cases and sells “eaches”).

In this video you see them applying the reward code label to their primary unit package label – creating a double label – and rewinding for final application using equipment already in plant.

What will those clever Aussies think of next?

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11th Sponsor Meeting

The 11th sponsor meeting produced many requests for follow up, including this link to the Shift Happens video…

A heartfelt thank you for participating, so actively, in our 11th sponsor meeting. As an indication of your interest, we’ve had multiple requests for copies of Peggy Beaudoin’s presentation and template for integrating FSR into your planning process and for sharing results with senior management. We’re in the process of burning all the presentations onto CD and will send them shortly.

The second most popular request was for the link to the Shift Happens video, which is embedded below:

Finally, if we have general agreement, we’ll re-brand the awkwardly named “pre-registration promotion” Super Select, “goal set” Goal Stretch and remember to use each code to Reward and Record operator purchases :-)

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“We Were Up And Running In Four Months”

“We were up and running in under four months” shares Hans Khote, Marketing Manager, Basic American Foods in this video testimonial…

Foodservice Rewards’ subject matter experts are committed to helping you enjoy a smooth launch as evidenced in this testimonial by Hans Khote, Marketing Manager, Basic American Foods:

Our parent company, BI, is a Malcolm Baldrige National Quality Award recipient in the service category, which means you’ll find that quality processes are embedded in our corporate DNA.

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Schwan’s Par-Baked Crusts Promotion

“It’s very easy to set up a Foodservice Rewards promotion” says Jennifer Graven in this video testimonial

Here’s an excellent example of an FSR eBlast helping realign product lines.

Imagine how you could help operators understand your new product introductions if you first knew who was buying which products. Here’s what Schwan’s has to say about the ease of setting up these promotions:

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“Producing Measurable Results”

John DeVos, Sr. Vice President, Marketing for Schwan’s Foodservice describes the data-collection benefits of participating in Foodservice Rewards…

It’s hard to know how to spend your marketing dollars wisely if you don’t know who your customers are and what they buy. Here, according to John DeVos, Senior Vice President Marketing Schwan’s Food Service, is how Foodservice Rewards can help.

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