FSR distributor update – current metrics:
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  • 250 Distributors (4 in February)
  • 2,288 Distributor Sales Reps (25 in February)
  • 20+ DSRs inactivated due to turnover
  • 3,148 New Operators (130 in February)
  • 1.008 Additional Operators Attached to DSR Accounts

    • Recent travels:

  • DiCarlo Foodservice – New York, NY
  • McDonald Wholesale – Eugene, OR
  • Merchants Foodservice – Biloxi, MS
  • Progressive Group Alliance Service Provider Expo – Colorado Springs, CO

    • Upcoming Travels:

    3/14 – Ettline Foods – York, PA
    3/21 – Dennis Foodservice – Bangor, ME
    3/31 – Menu Maker Foods – Springfield, MO

    News:

    Attended Progressive Group Alliance Service Provider Expo and enjoyed exposure with a captive audience of 100 independent distributors. Signed up 27 new companies at the booth, in part because we away weather radios to each new enrollee. We’ll follow up with direct mail in March, an eBlast in April, and training sessions in May.

    Signed up for Dot Foods 2008 e-marketing campaign, which includes e-Blasts and newsletters to Dot’s distributor customers, a banner ad on the Dot Expressway online ordering site and for the first time, a booth at the Dot show in June 2008.

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