CR_LogoBI continues to invest in the infrastructure to support coalition marketing programs with the introduction of Contractor Rewards, connecting manufacturers to construction professionals in the building trades. Two founding sponsors are on board, taking advantage of the industry’s downturn to emerge in a stronger position when the economy recovers.

This will be BI’s fourth coalition of manufacturers who work cooperatively to target customers they have in common. Quick facts from prior coalitions, Foodservice Rewards, Supply Rewards (dental/medical/vet) and Aftermarket Rewards (automotive):

  • 51 companies currently sponsor the three programs on three continents
  • Over 183,000 businesses are enrolled
  • 230 manufacturing plants currently apply labels on multiple continents
  • If one laid all of the labels that have been applied in these programs end-to-end, they would circle the earth. (650 million codes)
  • If one laid the redeemed codes end to end, they’d stretch from California to New York and back again to Iowa (80 million codes)

    • Facts about award fulfillment:

  • We own & operate two 45,000 sq.ft. warehouses
  • 85% of orders ship directly, 15% drop-ship from the manufacturer
  • We process 2,100 award orders per day between both sites
  • Inventory turns 10-10.5 times per year
  • We have a 94% fill rate at the time the order is received, 100% within 48 hrs
  • We run a 2% return rate, and a “no questions asked” return policy

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