“Trade shows will always be a focal point, but the strongest marketers in the industry – such as Tyson, McIlhenny, Kikkoman and FoodService Rewards – are in front of restaurant operators daily with a variety of messages aimed at different segments of the market. The opportunity to quickly change their promotions to deal with trends or new competitor products is vital” according to Jack Fordi of the National Restaurant Association SmartBrief (circulation: 51,000 vs. our 62,000). Read the whole article in B2B magazine.
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