Monday the 18th, DayMark Safety Systems officially began participating in Foodservice Rewards.
DayMark is the number one manufacturer of food rotation labels and a leader in personal and food safety systems.
DayMark’s business model is different from many of the FSR sponsors as much of their business is done through traditional distribution, but they also have dedicated telesales reps who work directly with many operators. These direct orders typically involve multiple products packed together and shipped to the operators. Because of the nature of their business, DayMark has an unusual and creative approach to the program.
Operators are rewarded for meeting minimum dollar volumes on their purchases: The higher the purchase amount the more points an operator can earn. They are only two days into the program but we already received the following e-mail from Zac Robinson, DayMark Marketing and Sales Support:
“Hi…after one day the response has been great. A couple of our reps have already said offering the program has helped increase their average orders…some from orders that would have been less than $100 to over $200.”
By increasing their order size DayMark hopes to drive additional top-line revenue, but also expects to increase their bottom line through reduced shipping and processing expenses.
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