Here’s an excellent example of a fully integrated launch campaign from Sara Lee Foodservice. It incorporates:

  • 1. A launch brochure (useful for educating the sales force as well as customers)
  • 2. Gift cards that brokers and regionals distribute to key accounts
  • 3. An announcement postcard sent the top 10,000 redeemers in key segments
  • 4. Million point Sweet-Stakes give away email

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