This R&I media consumption study provides interesting insights into operator online behavior, including the conclusion that “despite busy schedules operators are better connected than the average adult…”

And the proof is in the pudding, just take a look at the photos Operator Tom Farrow has posted on our social network to recognize his staff. In addition, he blogs for the community at large:

“A promotion that I think has worked beautifully for us is Birthday Connections. It brings people in that needed an excuse to come try us out and it has rewarded many of our regulars, giving us a chance to say thanks. They have programs that will fit any budget and no long term commitment is required. The cards they send out cost me $1.68 each and I give the birthday customer up to $10.00 off their birthday meal. The customers are very surprised and appreciative when they get their card. The number one question they have is, “How did you know it was my birthday?” I always say it is a secret but I give in if I am pressed. You can get the details at www.BirthdayConnections.com.

To make it even better, I get FoodServiceReward points with my monthly statements. As a matter of fact, this very site, FSR, is how I found out about them. It can be an inexpensive experiment that can pay dividends many times over, it does for me every day.”

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