If you haven’t tried “tuning” your promotions to tough economic times, try taking a cue from this successful strategy from Hormel Foodservice.
By utilizing BI’s patented goal-setting promotion type, Hormel was able to establish and communicate individual stretch goals for each operator, based on past purchasing history. As a result, operators achieved their goals either by not “trading down” to private label brands or by buying more broadly across Hormel’s profolio.
Related posts:
- 30,000 Incremental Cases, Wow We tiered the promotions based on past redemption history so that we would pay out for incremental purchases......
- 2006 promotion ROI results are in! Foodservice Rewards manufacturers ran 82 promotions last year. 88% had a positive ROI, 64% had an ROI of 100% or...
- Dot Banner on FSR This Dot Foods banner on the DSR and distributor portion of the Foodservice Rewards site builds awareness......
- Longest-running loyalty program Uncle Ben's has the longest running foodservice loyalty program in the industry......
- Newly Designed Enewsletter Launches Goodbye 10-page enewsletters! Single screen viewing for all promotions is here......
