If you haven’t tried “tuning” your promotions to tough economic times, try taking a cue from this successful strategy from Hormel Foodservice.
By utilizing BI’s patented goal-setting promotion type, Hormel was able to establish and communicate individual stretch goals for each operator, based on past purchasing history. As a result, operators achieved their goals either by not “trading down” to private label brands or by buying more broadly across Hormel’s profolio.
Related posts:
- 30,000 Incremental Cases, Wow We tiered the promotions based on past redemption history so that we would pay out for incremental purchases......
- 2006 promotion ROI results are in! Foodservice Rewards manufacturers ran 82 promotions last year. 88% had a positive ROI, 64% had an ROI of 100% or...
- Dot Banner on FSR This Dot Foods banner on the DSR and distributor portion of the Foodservice Rewards site builds awareness......
- Help Your Sales People Help You "...so send me a list of all the items that Sysco carries with FS Rewards points and if I use...
- Solving the labeling puzzle Hormel's corporate purchasing department says "the process was so easy for our plant locations to reorder and make use of...
