Basic American Foods recently tested a sample offer in the ExtraPoints™ newsletter and Hans Kohte, Senior Marketing Manager, kindly agreed to share the results.
“We have received about 265 emails baf.com website and 36 inbound 800 Calls from email blast sent to Foodservice Rewards operators offering 150 bonus points for requesting a sample of Golden Grill Russet Hashbrowns and/or Nature’s Own Potato Pearls Mashed Potatoes.
We will be sending them full-size samples along with a special letter that gives them the bonus code they must submit to earn their 150 bonus points. Then we’ll follow-up with telesales calls to get feedback AND try to gain an initial order.
Obviously we are very happy with the amount of requests generated from the newsletter. I do not recall generating as many trial leads within 48 hours ever.”
If you are interested in executing a similar strategy, we’re happy to help coordinate it through a business partnership with IMT’s Food Sample Express.
7/18/06 updated with permission
Lee Guss, Nestle Foodservices’ Marketing Manager responds:“I agree! Our Carnation Malt free sample offer has been fantastic. We expect over 1000 sample requests before the end of the month!”
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