“The company has targeted an increase in its private brands penetration of 700 basis points, from the current 26 per cent to at least 33 per cent of broadline net sales in 2008. The company believes that continued growth of private brands beyond 2008 represents a significant opportunity for additional profitable growth,” reports the Financial Times.
The “broadline” business represents about 85 per cent of US Foodservice’s net sales, which the company said had been the main engine of profitable growth.
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