1) A compelling offer with at least a three month time frame for participation. 2) Clear product specifications, i.e. Pail, Bag-in-Box and ideally a photo. 3) Tell them where to buy it: This terrific Unilever eBlast puts it all together, including a “ask your distributor rep to custom order it through DOT foods“ call to action in the event it’s not in stock.
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