Price-driven loyalty is always the lowest form of loyalty. It means that we aren’t offering differentiated value to our customers, explains this fabulous article from the authors of the forthcoming book, Why Loyalty Matters. It reminds us that “But the simple solution to improving customer loyalty in a down market is to offer price deals. But that’s a bad loyalty strategy.” Read more…
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The title really pulled me in. Great post and great article! By 8:15, two people asked me if I’d read this.