From: Foodservice Rewards [customerservice@foodservicerewards.com]
Sent: Thursday, June 19, 2008 10:36 AM
To: tiger@beaudoin.com
Subject: Reduce Cost - Increase Satisfaction - Earn Points.
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At Basic American Foods, we understand the economic challenges you face. Food, labor and transportation costs are up. Customers are cautious about spending. Raise prices or sacrifice quality and you risk losing customers. What’s the solution?
 
WE CALL IT MENU ECONOMICS.™ YOU’LL CALL IT SMART.
PUT MENU ECONOMICS TO WORK FOR YOU
First-time purchasers of any FSR participating Basic American Foods’ Potato item from now until September 15, 2008 can earn up to 1,000 Bonus Points.
250 Bonus Points for 1 case
250 additional Bonus Points for 5 cases
500 additional Bonus Points for 10 cases
 
 
CUT COSTS NOT QUALITY
Use Basic American Foods’ dry hashbrowns instead of frozen and cut costs by approximately 20%.
Substitute our delicious potato sides for pricey pastas and rice dishes.
ELEVATE PERCEIVED VALUE NOT EXPENSES
Capitalize on America’s love of potatoes and fuller plates to increase your customer’s value perception.
Replace 1 oz. of protein with 2 additional ounces of mashed potatoes and earn savings of 15 cents or more.
TRIM OPERATIONAL COSTS, INCREASE EFFICIENCY
Our dry potato products reduce prep labor, waste and cold storage, lower freight and transportation costs.
 
 
CHECK OUT OUR COST CALCULATORS FOR EVEN MORE SAVINGS
 
 
CALL 1-800-722-2084 FOR A FREE SAMPLE AND EARN 50 BONUS POINTS!
CLICK ON WWW.BAF.COM/MENUECONOMICS TO LEARN MORE.
 

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