From: Foodservice Rewards [customerservice@foodservicerewards.com]
Sent: Wednesday, January 23, 2008 1:58 PM
To: Beaudoin, Tiger
Subject: ExtraPoints: Your Foodservice Rewards Newsletter
Tiger, your balance as of 01/23/2008 is 25050 points.
Inside This Issue: Foodservice Rewards News
Messages from Our Sponsors
Keep Customers Up-to-Date on Nutrition Issues

As nutrition issues continue to make headlines and inch toward legislative mandates, DSRs should help customers stay ahead of the curve. Several veteran sales professionals recommend apprising operators now of developments and what they can do to adjust their menus.

Just what are some of the issues making headlines and potentially impacting how customers go to market? Here’s a quick run-down of recent nutrition-related initiatives: Click here to continue reading this article.




 
IT PAYS TO SELL PREMIUM!

Introducing PERUGINA® Dark Hot Cocoa from Nestle Foodservices! Made with only 6 simple ingredients with no artificial flavors, it contains a 26% natural dark cocoa content. Using cocoa beans sourced from the exotic region of Papua New Guinea, PERUGINA hot cocoa's exquisite taste is perfect for any upscale operator looking to deliver a uniquely premium hot cocoa experience. Unmatched for its richness and flavor intensity, it embodies the PERUGINA heritage and dedication to premium chocolate. Operators will want to experience the "Art of Taste" that is PERUGINA Dark Hot Cocoa.

Starting January 1st, 2008 earn 1,000 BONUS POINTS when operators you are connected to buy 20 cases of PERUGINA Dark Hot Cocoa. Offer ends March 31, 2008.

For more information, click here.




300% OVERRIDE ON CASES OF DAWN®!

Dawn has reached an important milestone - serving you and your customers for over 30 years.  To celebrate, we're giving you a 300% override each time your customers buy Dawn products!

HERE'S HOW:

For every case customers redeem of Dawn Manual Dish Detergent (8.38 oz. and gallon sizes) you get 3X the FSR points that your Operator earns!  Hurry, offer valid 1/1/08 - 3/31/08.

For your copy of P&G Professional's quarterly BIZSAVER with tips, trends and valuable product offers, CLICK HERE!

Want more info on P&G Professional products?  Visit www.pgbrands.com or call 1-800-332-7787.




SELL MORE WITH THE NABISCO CRACKER SITE

To help you give your customers something extra you can use Nabisco’s cracker website at www.kraftfoodservice.com/crackers.  Here, you will find valuable information that can help your customers get ahead of the competition.

At the site, look at our great cracker pairingguides and recipe suggestions. Also find product information about the brands your customers love, including #1 brands like Ritz, Premium and Honey Maid.

So when you are selling this season, think crackers! Use our pairing guides to suggest the cracker varietites that will go best with your customers soup, wine or cheese offerings-it’s an easy add on sale.




ADD MORE TASTE AND APPEAL WITH NABISCO CRACKERS

Don’t forget the crackers when selling seafood items this season. Help your customers add more taste and appeal to their seafood dishes by offering Ritz Crackers.

Ritz Crackers are an easy add-on sale, and a simple way for your customers to add that extra value and golden crisp crunch to their signature seafood dishes.

To close the deal, recommend Ritz Crackers for outstanding dishes like New Orleans Crab Cakes, Bistro Salmon Steaks and Dijon-Crusted Fish. Or, suggest single-serve packages of Ritz, Premium Saltines or New England Oyster Crackers for seafood soups and salads to help maximize flavor without increased labor costs.

For more details on seafood and Ritz recipes, visit www.kraftfoodservice.com/recipes.
 




Major Foodservice Rewards Milestone Approaching

Sometime late next month or early March, one of the 115,000 Operators who participate in Foodservice Rewards will enter the 40 Millionth Reward Code (yes, that’s 40 with six zero’s behind it).

That number speaks volumes about how important Foodservice Rewards is for Operators. For you, it presents an opportunity. If you have customers that are not enrolled in Foodservice Rewards, introducing them to the program will help strengthen your relationship. Review their menu and make recommendations using products that ship with Foodservice Rewards labels so they maximize their earnings. You’ll save them money because they can use their earnings for kitchen equipment or other business equipment and you’ll earn Bonus Points for every new enrollment.




 
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