DESSERT MIX AND ICING COMBO - A BAKING SEASON TREAT

From now until November 30, 2008: Redeem a case of Gold Medal® Cake Mix or Brownie & Bar Mix for the first time and earn 500 Bonus Points Redeem a case of Gold Medal® RTS Icing for the first time and earn 500 Bonus Points Redeem a case of Gold Medal® Cake Mix or Brownie & Bar Mix AND RTS Icing together for the first time and earn an additional 500 Combo Points (combo points are paid out at promotion end) Find out why Gold Medal's 125-year tradition of baking excellence delivers unsurpassed quality with scratch-like taste you can trust time and time again. Add RTS Icing as the perfect accompaniment to Gold Medal Mixes. Excellent for frosting cakes or as a quick glaze, you and your patrons will love its uniform, creamy texture - Available in Chocolate Fudge and Vanilla Crème. Visit us on the web for featured Gold Medal® Dessert recipes!

LOOKING FOR MENU VARIETY?  CHECK OUT OUR STEP-BY-STEP PRODUCT IDEAS!

Visit the General Mills Foodservice website for new ideas to invigorate your menu offering! Whether your patrons crave biscuits, muffins, scones, cookies, or cinnamon rolls, you can have warm, fresh-baked batches ready for your customers in minutes. Best of all, with Pillsbury Place & BakeTM products, you get the quality and consistency you expect from Pillsbury with no waste and minimal prep. Remove only as much as you need from your freezer -- no thawing, no measuring, no proofing. Simply place, bake, and serve. Pillsbury Place & BakeTM, the easiest way to freshly baked! And now available in variety packs! Click here to find "Step-By-Step Product Ideas" in our drop down menu.

EARNING BONUS POINTS IS NOW EASY AS PIE!

Try Chef Pierre® Pies, including new Pre-Sliced Pies, by October 31, 2008, and earn up to 1000 Bonus Points.  In fact, you get 250 Bonus Points just for trying your first case.  Earn additional Bonus Points when you redeem the following quantities: 5 cases = 250 points 10 cases = 500 points 15 cases = 750 points Chef Pierre Pre-Sliced Pies make serving pies easier and more profitable than ever.  They can be plated in half the time, saving labor.  And, pre-slicing reduces waste by eliminating broken crusts and unusable pieces and allowing you to thaw only the pieces you need.  Comes in seven great varieties, including Dutch Apple and Pumpkin.  Visit www.ChefPierrePies.com for product details.

IT'S SUMMER TIME AND THE CLEANING IS EASY!

Our powerful versatile products minimize rework, simplify training and help save time and money. The more you buy, the more you save July - August - September BATTER UP! Hit a Double: Buy any two P&G products and receive 2x the points Hit a Triple: Buy any three P&G products and receive 3x the points Hit a Homerun: Buy any four P&G products and receive 4x the points* *Points will be deposited at the end of the promotion To learn more, visit our new website at www.pgpro.com. Visit www.foodservicerewards.com for a complete list of qualifying products.

WITH MEATBALLS - IT ALL ADDS UP!

Meatballs are the perfect addition to any menu looking for variety with authentic Italian flair.  Meatball Subs Spaghetti & Meatballs Appetizer Trays And More... Between now and September 30, 2008, Advance Food Company is offering DOUBLE POINTS on all Meatball redemptions. Visit www.foodservicerewards.com for a complete list of qualifying products. To find out more about Advance Food Company and its great line of Meatballs, visit www.advancefoodcompany.com, or e-mail fsr@advancefoodcompany.com.

The ONE and Only!

Only available through Advance Food Company, The PUB Steak Burger® products deliver unbelievable backyard-grilled flavor with fully cooked convenience. The PUB Steak Burger products are second to none, and between now and September 30, 2008, Advance Food Company is offering DOUBLE POINTS on redemptions of The PUB Steak Burger. Visit www.foodservicerewards.com for a complete list of qualifying products. To find out more about The PUB Steak Burger and its great family of products, visit www.advancefoodcompany.com, or e-mail fsr@advancefoodcompany.com.

2 + 3 = 500 POINTS

It's not new math, it's the newest offer from Advance Food Company. Through September 30, 2008 redeem: 2 cases of Steak-EZE® BreakAway™ Chicken + (plus) 3 cases - of Steak-EZE BreakAway Beef EARN 500 POINTS! 500 points will be credited for all redemptions containing this specific combination of participating Steak-EZE BreakAway items. For a list of qualifying products, visit www.foodservicerewards.com. To find out more about Steak-EZE and its great family of products, visit www.advancefoodcompany.com, or e-mail fsr@advancefoodcompany.com.

Make it a Double with WAFFLES!!

54th Street Bakery™ products offer perfect portions, menu options and guaranteed profits. The entire line has a fresh-baked taste without all the work - just heat and serve. Between now and September 30, 2008, receive DOUBLE POINTS on participating 54th Street Bakery waffle items. Participating items include: 54th Street Bakery Heat & Serve Waffles  54th Street Bakery Heat & Serve Belgian Waffles Visit www.foodservicerewards.com for a complete list of qualifying products. To find out more about 54th Street Bakery and its great family of products, visit www.advancefoodcompany.com, or e-mail fsr@advancefoodcompany.com.

TRIPLE POINTS on A+ --- Healthy Gets the Grade

Just in time for school! Advance Food Company has created a line of healthier, center-of-the-plate products for School Nutrition. The entire A+ line is a lower fat alternative for students to enjoy. Between now and September 30, 2008, receive TRIPLE POINTS on all participating A+ items. Participating items include: A+ Flamebroiled Beef A+ Breaded Beef A+ Harvest Pork A+ Harvest Beef Visit www.foodservicerewards.com for a complete list of qualifying products. To find out more about A+ and its great family of products, visit www.advancefoodcompany.com, or e-mail fsr@advancefoodcompany.com.

WAKE UP TO PROFITABILITY

54th Street Bakery™ products offer perfect portions, menu options and guaranteed profits. The entire line has a fresh-baked taste without all the work – just heat and serve. Between now and September 30, 2008, receive TRIPLE POINTS on participating 54th Street Bakery Heat & Serve Pancakes. Visit www.foodservicerewards.com for a complete list of qualifying products. To find out more about 54th Street Bakery and its great family of products, visit www.advancefoodcompany.com, or e-mail fsr@advancefoodcompany.com.

UNLIMITED POINTS FROM ADVANCE FOOD COMPANY!

Take advantage of this great offer from Advance Food Company and earn  TRIPLE POINTS on each case of participating Breaded products redeemed between now and September 30, 2008. Products include: The LEGEND™Country Fried Steak The LEGEND™ Chicken Fried Chicken Breast The ULTIMATE™ and Whole Muscle Country Fried Steaks SuperCrispy™ Country Fried Steak SuperCrispy™ Chicken Fried Chicken SuperCrispy™ Pork Loin Fritter SuperCrispy™ Chopped Pork Fritter Visit www.foodservicerewards.com for a complete list of qualifying products. To find out more about this great family of products, visit www.advancefoodcompany.com, or e-mail fsr@advancefoodcompany.com.

REWARDING IN EVERY WAY. GET POINTS TODAY.

Basic American Foods is proud to announce that their line of Naturally Potatoes® Refrigerated Mashed Potatoes is now part of Foodservice Rewards!  We're making it easy for you to try these fabulous tasting potatoes.  From Aug. 1 through Dec. 31, 2008, redeem your first case of any one of Naturally Potatoes® and receive 250 Bonus Points.   Choose from the following refrigerated products: Redskin Premium Mashed Potatoes Sweet Potato Premium Mashed Potatoes White Premium Mashed Potatoes These mashed potatoes have the rich, creamy homemade appeal that your customers crave.  Just heat and serve right out of the refrigerator for incredibly quick prep.  Available in six delicious varieties. The choice is yours.  The possibilities are endless. For more infomation, call 1-800-722-2084, visit www.baf.com or contact your local Basic American Foods Representative or DSR.

REDUCE COSTS. INCREASE CUSTOMER SATISFACTION. EARN BONUS POINTS.

At Basic American Foods, we understand the economic challenges you face.  Food, labor and transportation costs are up.  Customers are cautious about spending. Raise prices or sacrifice quality and you risk losing customers.  What's the solution? We call it Menu Economics...put it to work for you.  As a first time redeemer, you can earn up to 1,000 BONUS POINTS when you purchase any of the participating Basic American Foods' potato items. 1 case = 250 points 5 cases = 250 add'l points 10 cases = 500 add'l points CUT COSTS NOT QUALITY Use Basic American Foods' dry hashbrowns instead of frozen and cut cost by approximately 20%. Substitute our delicious potato sides for pricey pasta and rice dishes. Capitalize on America's love of potatoes and fuller plates to increase your customer's value perception. Replace 1.5 oz of protein with 2 additional ounces of mashed potatoes and earn savings of 15 cents or more. Check out our cost calculators at http://www.baf.com/menueconomics for even more savings. In addition, call 1-800-722-2084 for a free sample and 50 bonus points.

ATTENTION SEAFOOD LOVERS!  GET BONUS POINTS FOR MRS. FRIDAY'S® AND KING & PRINCE SEAFOOD® PRODUCTS!

Mrs. Friday's® and King & Prince Seafood® has been trusted by foodservice operators as the brand of choice when it comes to high quality, value added seafood.  Guests love the great taste and operators love the way our products bring guests back again and again. From August 2 - November 1, 2008, we have a special offer for you: Receive 1,000 Bonus Points on your first five cases of the following:  Mrs. Friday's® Lobster Sensations, King & Prince Coconut Breaded Shrimp, or King & Prince Flying Jib® Popcorn Shrimp!  Receive an additional 500 Bonus Points when you purchase an additional 15 cases! Maximum allowable points for this promotion is 1500 For more information, visit us at:  www.kpseafood.com

ATTENTION MRS. FRIDAY'S KRABBYCAKES® LOVERS!  GET BONUS POINTS NOW.

There's a reason why your customers love Mrs. Friday's Krabbycakes®: they're delicious! Operators love them because they’re versatile, simple to prepare and bring guests back again and again. From July 2 - Oct. 2, 2008, we have a special offer for you: Receive 1,000 Bonus Points when you redeem your first five cases of Mrs. Friday's 3 oz Krabbycakes. Receive an additional 500 Bonus Points when you purchase an additional 15 cases! •  Offer only valid on Item 073550, Mrs. Friday's Krabbycakes 3 oz •  Maximum allowable points for this promotion is 1,500 For more information, visit us at: www.kpseafood.com.

THERE'S SIMPLY NO REPLACING SPLENDA®, THE #1 NO CALORIE SWEETENER IN AMERICA!

There's no substitute for the #1 no calorie sweetener in America. For millions of people, SPLENDA® No Calorie Sweetener is more than just a sweetener; it's part of their daily routine, an irreplaceable part of their lives. In fact, more people choose SPLENDA® than any other no calorie sweetener Stay with the brand your customers know and trust. Switching to private label will cost you customers. Generic and private label just aren't the same as the trusted brand that 19 million households have chosen. Your customers know it! Purchase SPLENDA®, a loyal partner of Foodservice Rewards! Products include: No Calorie Sweetener Packets - 2,000 ct. For more information visit www.splendafoodservice.com/.

PERDUE® POULTRY HAS ANOTHER GREAT QUALITY:  DOUBLE POINTS.

PERDUE® poultry and sliced meats are a great addition to any menu. And the reward points are a great addition, too. Receive 500 BONUS POINTS on your first purchase of any PERDUE® product. Earn DOUBLE POINTS on each case purchased through December 31, 2008. Eligible products include: • Chicken Tenders Flatline • Chicken Tenders Homestyle • Fully Cooked Chicken • SANDWICH BUILDERS® • Sliced Meats • Turkey Burgers • Turkey Sausage Click here for a complete listing of qualifying products. For more information on Perdue visit www.perduefoodservice.com or email Poultry.Expert@Perdue.com.

SAFETY CAN BE REWARDING!

From now until September 30th, earn 100 Bonus Points when you place one order with DayMark Safety Systems.  Visit our website at www.daymarksafety.com and place your order today or call 1-800-847-0101 and speak to one of our representatives. As The Complete Safety Source™, DayMark will help you protect the food you serve, the facility you work in and the employees you hire with products and services for Food Safety, Personal Safety, Facility Safety and Education & Training.  Call us today to find out how DayMark products can save you time and money all while keeping your employees and customers safe.

DRESS YOUR MENU FOR SUCCESS! EARN BONUS POINTS WITH SUGAR FOODS CRUNCHY TOPPINGS, DRY DRESSINGS AND STUFFING MIXES

Sugar Foods is so excited to be a part of Foodservice Rewards®, we are giving you 50 BONUS POINTS for the FIRST REDEMPTION of any of our product codes...in addition to the standard points earned for case purchases! Offer ends January 1, 2009. Choose from: Fresh Gourmet® Crunchy Toppings — Crispy Onions, Tortilla Strips and Wonton Strips ready-to-use toppings will add exciting flavor and crunch to any menu item in any day part—the possibilities are endless. Chef's Finest® Dry Dressings — These complete recipe dressings are packed with premium flavor, without the premium price tag. Each flavor variety can be easily customized for your own signature dips and dressings. Try all four: Ranch, Italian, Bleu Cheese and No MSG Ranch. N'Joy® Stuffing Mixes — Made with fresh oven-baked bread and quality herbs and spices, both varieties, Cornbread and Traditional Seasoned, are the perfect accompaniment to any home-style dish. Click here to learn more about what Sugar Foods products can do for you AND your Foodservice Rewards points!

MAKE NEW LOYAL CUSTOMERS AND EARN 5,000 BONUS POINTS!

Competition is at an all-time high and consumers have less money to spend at your restaurant. A great way to get more business is to reach new families moving into your neighborhood. They are people looking for restaurants they can patronize for years to come. Research shows these new resident customers are 5 times more likely to become loyal “regulars” than any other prospects! Moving Targets® low-cost, turnkey system creates and mails personalized letters and gift certificates. There are No Minimums, No Contracts, No Setup Fees. Proven by thousands of restaurants, these powerful mailings will bring new people into your restaurant before your competitors even know their names! Earn 5,000 Bonus Points simply for testing the program... plus earn more points every month. For FREE SAMPLES -- with over 100 user references so you can check them out for yourself -- or to get started, call 800-926-2451 x283. Learn more at www.MovingTargets.com

LOYAL REWARDS® HAS JOINED FOODSERVICE REWARDS!

Loyal Rewards is the simplest, easiest, and cheapest way to motivate your customers to visit—and buy—more often. That’s because unlike ordinary emailing systems, Loyal Rewards does everything for you: from helping you collect your customers’ email addresses’… to writing your promotions… even sending all your emails! Earn 5,000 Bonus Points simply for signing up... plus earn more points with every email. SKEPTICAL? Visit www.LoyalRewards.com to read what others say and to check out our one-year money-back guarantee. Then call us at 800-309-7228 x717. Sign up in just minutes… send your first promotion in 1 hour.

BIRTHDAY CONNECTIONS®HAS JOINED FOODSERVICE REWARDS!

Everybody loves birthdays… especially the gifts they bring! What better way to introduce neighbors to your business—and turn them into immediate cash sales—than by sending them a personalized birthday greeting and valuable gift celebrating their special day! And get this: according to the National Restaurant Association, nearly 7 out of 10 adults visit a restaurant on their own or someone else's birthday… making this, by far, the most popular occasion to dine out by nearly 2-to-1! Birthday Connections Custom Birthday Card Service to local residents (we know their birthdays) turns hundreds of neighbors into crowds of buyers by sending them a greeting and gift for their special day! There are no minimums, no contracts and no setup charges. Earn 5,000 Bonus Points simply for testing the program... plus earn more points every month. For FREE SAMPLES... or to get started, call800-875-1522 x516. Learn more at www.BirthdayConnections.com

Quote of the day.
“A good meal makes a man feel more charitable toward the world than any sermon.” - Arthur Pendenys