The annual Dot Foods Show was 6/6-7 in St. Louis, MO. For the first time, Foodservice Rewards had its own booth. The goal: To enroll distributorships in the DSR program. The result: It worked.
In a 6 hour show, we were able to enroll 43 new Distributor Program Managers. Many had seen our communications through Dot’s vehicles, but none had pulled the trigger before they stopped by our booth.
The audience was a unique one. Many small 3rd tier distributors, with specialty product categories, that have found niches in their local markets. Just goes to show that the DSR program works in houses of all sizes.
A special thanks to Tiger for helping with this one. As you can imagine, he played the “Carnival Barker” role to a tee.
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