Brand Guidelines

 

The Food Service Rewards brand includes the words, phrases, symbols, designs, and other distinctive brand features associated with Food Service Rewards and our services (“Brand Assets”). Before grabbing a Food Service Rewards™ or Erni™ logo, please review our brand guidelines.


On-Pack Advertising

Our one-ply adhesive stickers measure 2.375” x 2.875”


The most efficient way to sign up your customers is to advertise on-pack.

Choose one of these options:

  1. Order a sticker for your plant to apply. Simply tell us the desired quantity and the unwind type for your label applicator. We’ll add your stickers to our next production run. Plan for this to take 6-8 weeks, please. Pricing is $20/1,000 stickers + tax & shipping. Plan for some additional labor costs if using manual or semi-automated label applicators like these.

  2. We can print on packaging tape that your plant uses to seal cartons. This may require some back-n-forth to understand the specs & custom quote.

  3. Your carton manufacturer can print directly on the corrugate. Preferably in three colors, but optionally in black. This requires testing to ensure that the QR code is printed at a sufficiently high resolution to open the landing page.

  4. You can incorporate the art into your print-and-apply corner labels. See this example. As before, this requires testing of the QR code prior to roll-out.

  5. When operators scan your QR code, they can also be directed to a custom landing page. The advantage is that you’ll drive traffic to a page featuring your products, latest offers, calls-to-action including bonus point offers.

Download this .zip file which contains brand-compliant files in .pdf, .ai. & .png formats. Please note, if we’re creating a custom landing page for you, the QR code contained in these files will need to be updated before going to print.